At a Glance
- Tasks: Lead exciting marketing campaigns and drive brand growth in a dynamic environment.
- Company: Join a well-established FMCG brand with a focus on innovation.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional development.
- Other info: Collaborative culture with strong career advancement potential.
- Why this job: Make a real impact on brand strategy and customer engagement.
- Qualifications: Experience in FMCG marketing and a knack for creative brand leadership.
The predicted salary is between 45000 - 55000 £ per year.
An exciting opportunity for a Marketing Manager to join a growing consumer brand, taking ownership of strategic marketing plans, product innovation, and customer engagement initiatives.
The role combines commercial responsibility with creative brand leadership in a collaborative hybrid working environment.
If you want to know about the requirements for this role, read on for all the relevant information.
Client Details
Our client is a well-established FMCG business based in Berkshire.
Description
Develop and execute brand plans to drive sustainable growth, market share, and profitability.
Own the delivery of integrated marketing campaigns across digital, retail, and shopper channels.
Analyse consumer, customer, and market insights to identify growth opportunities and inform strategic decisions.
Manage new product development (NPD) and product launches from concept through to market execution.
Collaborate closely with Sales, Category, Insights, and Supply Chain teams to deliver commercial objectives.
Monitor brand performance, track key KPIs, and provide actionable recommendations to optimise results.
Manage marketing budgets, ensuring effective allocation of resources and return on investment.
Support customer presentations and work with retail partners to maximise brand visibility and performance.
Lead agency relationships and external partners to ensure campaigns are delivered on time and to a high standard.
Stay abreast of industry trends, competitor activity, and consumer behaviour to maintain a competitive advantage.
Contribute to the wider business strategy through innovative thinking and cross-functional collaboration.
Ensure all marketing activity aligns with brand guidelines and supports long-term business objectives.
Profile
A successful Marketing Manager should have
Proven experience in the FMCG industry, ideally within a regulated sector.
Demonstrated success in developing and delivering brand strategies that drive growth, market share, and consumer engagement.
Experience leading integrated marketing campaigns across multiple channels, including digital, shopper, and retail activation.
Strong commercial acumen with the ability to analyse market trends, consumer insights, and campaign performance to inform decision-making.
Experience managing innovation projects and product launches from concept through to market execution. xgikmsk
Ability to build strong relationships and collaborate effectively with cross-functional teams including Sales, Category, Finance, and external agency partners.
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Marketing Manager in Calcot employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Calcot
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Calcot
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
