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- Tasks: Lead brand marketing strategies and oversee impactful campaigns for a specific product range.
- Company: Established B2B organisation in Manchester, known for innovation and quality.
- Benefits: Competitive salary, hybrid working, and a permanent position in a stable company.
- Why this job: Make a real impact on brand development and market engagement in a dynamic environment.
- Qualifications: Experience in brand marketing, strong communication skills, and ability to analyse market data.
- Other info: Join a medium-sized company with a commitment to delivering high-quality products.
Our client are seeking a skilled Brand Manager to lead and enhance marketing efforts for a specific product range within an established company. This role requires a strategic thinker with a focus on brand development and market engagement.
Client Details
Our client is a well-established B2B organisation based in Manchester, selling physical products into areas such as automotive and construction. As a medium-sized company, they are known for their innovation and commitment to delivering high-quality products to their customers.
Description
The key responsibilities for the Brand Manager - B2B role will include:
- Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
- Oversee the creation and execution of marketing campaigns across various platforms.
- Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
- Analyse market trends and competitor activities to identify growth opportunities.
- Manage the marketing budget and ensure campaigns deliver value for investment.
- Generate detailed reports on campaign performance and present findings to senior management.
- Work closely with external agencies and suppliers to deliver marketing projects on time.
- Support the development of innovative marketing materials to engage target audiences effectively.
Profile
For the Brand Manager - B2B role, a successful candidate should have:
- Proven experience in brand marketing, ideally within a B2B organisation, however this is not essential. B2C Brand experience will be considered.
- 2-3+ years experience working in a full time marketing role.
- Working for a company selling and distributing physical products is highly desirable.
- Strong understanding of marketing strategies and campaign management.
- Ability to analyse market data and apply insights to marketing plans.
- Excellent communication and collaboration skills.
- A background in managing budgets and delivering results-driven campaigns.
Job Offer
On offer for the Brand Manager - B2B role:
- Competitive salary ranging from 40,000 to 45,000.
- Opportunity to work in a hybrid working environment.
- Permanent position within a stable and reputable company.
Brand Manager - B2B employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - B2B
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing campaigns and brand strategies. This gives you a chance to stand out and show what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals and how you can enhance their brand presence in the market.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Brand Manager - B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in brand marketing and any relevant B2B or B2C roles. We want to see how your skills align with the job description!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in brand development and market engagement that relate to our client's needs.
Showcase Your Analytical Skills: Since analysing market trends is key for this role, make sure to mention any experience you have with data analysis. We love candidates who can turn insights into actionable marketing strategies!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Michael Page
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its product range. Understand their market positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your strategic thinking and show how you can enhance their brand.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics to back up your claims, as this will illustrate your ability to deliver results-driven campaigns.
✨Be Ready to Analyse Market Trends
Brush up on current market trends relevant to the B2B sector, especially in automotive and construction. Be prepared to discuss how these trends could impact the company’s brand strategy and suggest innovative ideas for future campaigns.
✨Demonstrate Collaboration Skills
Since the role involves working closely with internal teams and external agencies, be ready to share examples of how you've successfully collaborated in the past. Emphasise your communication skills and how you ensure brand consistency across different platforms.
