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For Companies At a Glance
- Tasks: Lead UK marketing for TV and Audio products, developing strategies and managing product launches.
- Company: Join a global leader in consumer electronics known for innovation and sustainability.
- Benefits: Enjoy a competitive salary, private healthcare, pension contributions, and 25 days annual leave.
- Why this job: Be part of a dynamic team driving impactful marketing campaigns in a fast-paced environment.
- Qualifications: Strong background in brand marketing, excellent communication skills, and data-driven mindset required.
- Other info: Work four days in the office located in Surrey.
The predicted salary is between 36000 - 48000 £ per year.
Our client is looking for a Brand and Product Marketing Manager to lead UK marketing efforts for a key product category, with a strong focus on TV and Audio products. This role involves developing strategic marketing plans, managing product launches, and driving integrated campaigns to strengthen brand presence and boost sales.
Client Details
Our client is a global leader in consumer electronics, known for delivering innovative, high-quality products across categories such as home entertainment, appliances, and mobile technologies. With a strong focus on design, technology, and sustainability, the company consistently sets industry standards and earns recognition for its cutting-edge solutions.
Description
- Brand & Product Marketing Strategy
- Develop and lead the product marketing strategy tailored to the UK market.
- Leverage data and consumer insights to shape strategic decisions.
- Translate product features and benefits into compelling marketing narratives.
- Align all activities with broader brand and commercial goals.
- Manage and optimize the marketing budget in line with strategic priorities.
- Support direct-to-consumer (D2C) channel growth through tailored initiatives.
- Product Launch Management
- Plan and execute local product launches in line with global direction.
- Collaborate with international teams to localize messaging and assets.
- Develop go-to-market strategies backed by market trends and competitor analysis.
- Coordinate closely with senior stakeholders across product, sales, and marketing functions.
- Marketing Campaign Leadership
- Design and manage integrated marketing campaigns to meet key business objectives.
- Oversee the creation of marketing materials for both internal and external stakeholders.
- Take full ownership of project timelines, deliverables, KPIs, and post-campaign evaluations.
- Ensure brand and campaign compliance with local guidelines.
- Use performance data to drive continuous improvement in campaign execution.
- Align local campaigns with global marketing efforts for consistency and impact.
- Partnership Activation & Management
- Collaborate with internal and external partners to execute co-branded campaigns and promotional opportunities.
- Work closely with global and local partnership teams to assess new opportunities and drive brand relevance in the market.
- Manage the execution of partnership-driven initiatives to enhance brand visibility and engagement.
Profile
- Strong background in brand and product marketing within consumer electronics or similar sectors.
- Proven track record in developing and executing product marketing strategies and go-to-market plans.
- Experience in managing cross-functional projects and working with international teams.
- Excellent communication and project management skills.
- Data-driven mindset with the ability to translate insights into action.
- Comfortable working in a dynamic, fast-paced environment.
Job Offer
- Basic Salary £45,000 - £48,000
- 4 days in the office (Surrey)
- Pension Contribution
- Private Healthcare
- 25 days annual leave
Brand and Product Marketing Manager employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in consumer electronics, especially in TV and Audio products. This knowledge will help you speak confidently about the industry during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the marketing and consumer electronics sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your ability to manage cross-functional projects and how you used data to drive decisions, as these are key aspects of the role.
✨Tip Number 4
Research the company's brand values and recent marketing initiatives. Being able to articulate how your vision aligns with their goals will set you apart and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Brand and Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and product marketing, especially within consumer electronics. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's products and market. Discuss how your background aligns with their needs, particularly in developing marketing strategies and managing product launches.
Showcase Data-Driven Achievements: Include specific examples of how you've used data and consumer insights to drive marketing decisions in previous roles. This will highlight your analytical skills and ability to translate insights into actionable strategies.
Prepare for Interviews: Anticipate questions related to your experience with integrated marketing campaigns and cross-functional project management. Be ready to discuss how you would approach the role and contribute to the company's goals.
How to prepare for a job interview at Michael Page
✨Know Your Product Inside Out
Make sure you have a deep understanding of the TV and Audio products you'll be marketing. Familiarise yourself with their features, benefits, and how they compare to competitors. This knowledge will help you articulate compelling marketing narratives during the interview.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in the past. Be ready to discuss how you used data and consumer insights to shape your decisions, as this role requires a strong data-driven mindset.
✨Demonstrate Project Management Skills
Highlight your experience in managing cross-functional projects and working with international teams. Discuss specific instances where you coordinated product launches or marketing campaigns, focusing on your ability to meet timelines and deliverables.
✨Align with Brand Values
Research the company's brand values and sustainability efforts. Be prepared to discuss how you can align your marketing strategies with these values, showcasing your understanding of the brand's mission and how it resonates with consumers.
