At a Glance
- Tasks: Lead B2B marketing strategy for a new product across Europe.
- Company: Join a renowned global payments platform with innovative offerings.
- Benefits: Hybrid working, competitive day rate, and dynamic work environment.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Make an impact in the FinTech space while developing your marketing skills.
- Qualifications: Experience in B2B marketing within financial services or FinTech.
The predicted salary is between 40500 - 49500 £ per year.
The B2B Marketing Lead role is a new role which will lead on marketing for a new product offering within the business. Role based in London with hybrid working.
Client Details
Our client are a leading and renowned global payments platform who are launching a new B2B service and product offering - this role will be responsible for marketing the new product offering across European territories.
The role is based in London and will be on an initial day rate contract.
Description
The responsibilities of the B2B Marketing Lead
- Own and deliver the integrated UK&I B2B marketing strategy and 12-month activation plan across research, content, campaigns, sales enablement and client engagement.
- Lead associated market research programmes, from brief and audience definition through to development of actionable insights and external activation.
- Develop a portfolio of issuer-, and acquirer -ready content and sales-enablement assets, including thought leadership, digital content and compelling UK&I case studies.
- Plan and execute targeted marketing activity to build awareness, create demand and support increased commercial-card acceptance among priority audiences.
- Develop and deliver client engagement programmes, including webinars, roundtables and events, connecting thought leadership and research to commercial conversations.
- Partner with Sales, Product and European/Global Marketing teams to ensure UK&I activity is commercially relevant, scalable and complementary to existing programmes.
- Own programme measurement, budget and agency management, demonstrating marketing impact through agreed engagement, activation and commercial KPIs.
- Drive stakeholder engagement across marketing, sales and product teams, but also with client marketing contacts where relevant
- Profile
The successful candidate for the B2B Marketing Lead role
- Will have B2B Marketing experience within a financial services/Fin Tech/Payments background
- Will be familiar with working within a matrixed environment and how to navigate this
- Strategic and hands on experience across all B2B channels
- The role will cover brand awareness and lead generation programmes.
- Job Offer
- This role will be contract on an initial day rate
B2B Marketing Lead employer: Michael Page
ASDA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With a strong commitment to employee growth, ASDA provides numerous opportunities for professional development and advancement, alongside competitive salaries and comprehensive benefits. The hybrid working model allows for flexibility, making it an attractive workplace for those seeking meaningful and rewarding careers in one of the UK's leading retail brands.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Lead
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace B2B Marketing Lead
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Michael Page from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Michael Page specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Michael Page
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Michael Page, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Michael Page you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Michael Page that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Michael Page, so think on your feet and don't hesitate to showcase your creativity!
