Sales Director - Drinks

Sales Director - Drinks

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and shape the sales strategy for a premium beer brand.
  • Company: Award-winning, founder-led company with a loyal customer base.
  • Benefits: Competitive salary, autonomy, and performance-linked rewards.
  • Why this job: Join a dynamic team and influence the future of a growing brand.
  • Qualifications: Proven sales leadership experience in FMCG or drinks industry.
  • Other info: Opportunity to build a winning sales team and drive long-term value.

The predicted salary is between 36000 - 60000 £ per year.

About Our Client

My client is an Award Winning Founder Led Premium Beer with a loyal and growing customer base, and a clear ambition to scale nationally.

Job Description

The Sales Director will be responsible for developing and executing the company's sales strategy across on-trade, off-trade, and key accounts. You will build a winning sales team, build strong distributor and customer relationships, and play a key role in shaping the long-term commercial direction of the business.

The Successful Applicant

  • Proven track record in a senior sales leadership role, ideally within FMCG, drinks, or alcohol
  • Strong understanding of UK on-trade and/or off-trade channels
  • Strategic thinker with a hands-on, entrepreneurial mindset
  • Excellent people leader with experience building and motivating sales teams
  • Commercially astute, data-driven, and confident negotiating at senior level
  • Passion for premium brands and building long-term value

What's on Offer

  • Opportunity to shape the sales function of a growing, values-driven business
  • High level of autonomy and influence at leadership level
  • Work with a respected, high-quality product and brand
  • Competitive remuneration with upside linked to performance

If you are an experienced Sales Director - Drinks looking to take the next step in your career within the FMCG industry, we encourage you to apply for this exciting opportunity.

Sales Director - Drinks employer: Michael Page (UK)

Join an award-winning, founder-led premium beer company that values innovation and growth. As a Sales Director, you will enjoy a high level of autonomy, the chance to shape the sales strategy, and work with a respected brand in a dynamic environment. With a strong focus on employee development and a culture that fosters collaboration and passion for premium products, this role offers a rewarding opportunity to make a significant impact in the FMCG sector.
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Contact Detail:

Michael Page (UK) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Director - Drinks

✨Tip Number 1

Network like a pro! Get out there and connect with industry folks, attend events, and join relevant groups. The more people you know in the drinks sector, the better your chances of landing that Sales Director role.

✨Tip Number 2

Showcase your expertise! When you get the chance to chat with potential employers, highlight your proven track record in sales leadership. Share specific examples of how you've driven growth in the FMCG or drinks space.

✨Tip Number 3

Be strategic in your approach! Research the companies you're interested in and tailor your conversations to show how you can help them scale nationally. They’ll love your entrepreneurial mindset and data-driven insights.

✨Tip Number 4

Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you an edge. Plus, it shows you’re serious about joining a values-driven business.

We think you need these skills to ace Sales Director - Drinks

Sales Strategy Development
Team Leadership
Relationship Building
FMCG Knowledge
On-Trade and Off-Trade Channel Understanding
Strategic Thinking
Entrepreneurial Mindset
Data-Driven Decision Making
Negotiation Skills
Commercial Acumen
Passion for Premium Brands
Motivating Sales Teams
Long-Term Value Creation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Sales Director role. Highlight your proven track record in senior sales leadership, especially within FMCG or drinks, to catch our eye!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for premium brands and how you can contribute to our ambitious growth plans. Be sure to mention your strategic thinking and people leadership skills.

Showcase Your Achievements: Quantify your successes! Use data to demonstrate how you've driven sales and built strong relationships in previous roles. This will show us you're commercially astute and ready to take on the challenge.

Apply Through Our Website: We love it when candidates apply directly through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate – hit that apply button!

How to prepare for a job interview at Michael Page (UK)

✨Know Your Numbers

As a Sales Director, you'll need to demonstrate your understanding of sales metrics and performance indicators. Brush up on key figures from your previous roles, such as revenue growth percentages and market share increases, so you can confidently discuss how you've driven results.

✨Showcase Your Leadership Style

Be prepared to talk about your experience in building and motivating sales teams. Share specific examples of how you've developed talent and fostered a positive team culture. This will show that you’re not just a numbers person but also a people leader.

✨Understand the Market Landscape

Research the current trends in the drinks industry, especially within the FMCG sector. Be ready to discuss how these trends could impact the company’s strategy and how you would leverage them to drive sales growth.

✨Passion for Premium Brands

Express your enthusiasm for premium products and brands during the interview. Share personal experiences or insights that highlight your passion for quality and how it aligns with the company's values. This will help you connect with the interviewers on a deeper level.

Sales Director - Drinks
Michael Page (UK)
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