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For Companies At a Glance
- Tasks: Drive B2B lead generation through exciting digital campaigns and optimise social media platforms.
- Company: Join a forward-thinking company modernising content systems with AI-powered tools.
- Benefits: Enjoy a competitive salary, hybrid working, private healthcare, and 25 days annual leave.
- Why this job: Make an impact in the tech world while developing your marketing skills.
- Qualifications: Experience in B2B digital marketing, SEO, PPC, and strong copywriting skills.
- Other info: Great career progression opportunities in a dynamic and supportive environment.
The predicted salary is between 35000 - 45000 £ per year.
Drive B2B lead generation across multi-channel digital campaigns.
Hands-on experience in SEO, PPC, CMS & email automation.
Develop and execute digital marketing campaigns to support business goals.
Manage and optimise social media platforms to increase brand awareness and engagement.
Oversee website content and SEO strategies to improve online visibility.
Analyse campaign performance and present actionable insights to stakeholders.
Collaborate with internal teams to align marketing initiatives with business objectives.
Monitor market trends and competitor activities to identify opportunities.
Utilise marketing automation tools to streamline processes and improve efficiency.
Ensure all digital content aligns with brand guidelines and messaging.
The Successful Applicant
- Experience in digital marketing roles within a B2B environment, ideally with exposure to IT, SaaS, technology or professional services.
- Hands-on PPC experience, including Google and Microsoft campaign management.
- Strong understanding of SEO (technical, content, local/GEO, AEO, link-building).
- Experience using at least one CMS for content publishing.
- Strong copywriting skills tailored for B2B and technical audiences.
- Analytical skills and familiarity with GA4 & performance reporting.
- Experience creating or supporting visual content production.
- Strong organisational skills, ability to manage multiple projects and meet deadlines.
Desirable
- Experience with Pardot/Salesforce email campaigns or automation flows.
- Understanding of CRO, user journeys and B2B lead-generation funnels.
- Experience producing short-form or basic video content.
- Knowledge of HTML/CSS for minor content updates.
- Familiarity with generative AI tools for content support.
What's on Offer
- Competitive salary: £35,000 - £45,000 per year
- Hybrid working: 3 days in-office / 2 days remote
- Private healthcare
- Pension contribution
- 25 days annual leave (plus bank holidays)
- Clear career progression and professional development opportunities
Digital Marketing Manager in Reading employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to connections in the digital marketing space, especially those who work in B2B. Attend industry events or webinars to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, including SEO and PPC successes. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've used data to drive decisions in past roles. We love candidates who can back up their strategies with solid insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who can help us drive B2B lead generation.
We think you need these skills to ace Digital Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your B2B digital marketing experience, especially in SEO and PPC, and don’t forget to mention any hands-on tools you've used!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our client's goals. Be sure to mention specific campaigns you've managed or insights you've gained.
Showcase Your Analytical Skills: Since we love data-driven decisions, make sure to include examples of how you've analysed campaign performance in the past. Mention any tools like GA4 that you’ve used to derive actionable insights.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Michael Page (UK)
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially in B2B contexts. Be ready to discuss your hands-on experience with SEO, PPC, and CMS. Prepare examples of campaigns you've executed and the results they achieved.
✨Showcase Your Analytical Skills
Since the role involves analysing campaign performance, be prepared to talk about how you've used tools like GA4 to derive insights. Bring specific examples of how your analysis led to actionable changes in past campaigns.
✨Demonstrate Collaboration
This position requires working closely with internal teams. Think of instances where you've collaborated effectively to align marketing initiatives with business goals. Highlight your communication skills and how you’ve managed multiple projects.
✨Stay Ahead of Trends
Familiarise yourself with current market trends and competitor activities in the digital marketing space. Be ready to discuss how you would identify opportunities for growth and innovation in your strategies.
