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For Companies At a Glance
- Tasks: Lead B2B marketing efforts across digital channels and optimise campaigns.
- Company: Dynamic SME logistics company in Warrington with a focus on innovation.
- Benefits: Competitive salary and hybrid working options for better work-life balance.
- Why this job: Join a growing team and make an impact in the logistics industry.
- Qualifications: 2-3 years of B2B marketing experience and strong communication skills.
- Other info: Opportunity to work with senior stakeholders and drive lead generation.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Our client is an SME logistics distribution and supply chain company based in Warrington, looking to build out their marketing function. The Head of Marketing is seeking an experienced B2B lead generation specialist to work across their digital channels. This role offers Hybrid Working – 2 days per week WFH.
Responsibilities
- Take ownership of all digital channels, including social media and websites.
- Work alongside technical digital marketing teams to support and optimise PPC campaigns.
- Run reports on marketing performance, utilising the in-house CRM system.
- Stay up to date with digital trends, best practices, and tactics, feeding insights into wider strategy.
- Track, analyse, and report on campaign success and ROI, supporting business development by generating new leads.
- Suggest and implement new approaches to increase follower growth, engagement, and reach.
- Monitor and report on social media performance using recognised industry tools.
The Successful Applicant
For the Marketing Manager – B2B role, a successful applicant will have the below experience:
- 2-3 years+ of B2B marketing experience.
- Track record of operating in a lead generation focused marketing role.
- Experience working with Salesforce is desirable, but not essential.
- Ability to create engaging content for various digital marketing channels.
- Able to analyse marketing campaign performance, and report on ROI.
- Excellent communication skills, able to engage with senior stakeholders.
What\\\’s on Offer
On offer for the Marketing Manager – B2B role:
- Competitive starting salary.
- Hybrid Working – 2 days per week WFH.
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Marketing Manager - B2B employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - B2B
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend local meetups, or join relevant online groups. The more connections we make, the better our chances of landing that Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your B2B marketing projects and successes. This is a great way for us to demonstrate our expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its digital channels. We should be ready to discuss how we can take their lead generation efforts to the next level and share insights on current trends.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can tailor our approach based on what we learn about the company from their site.
We think you need these skills to ace Marketing Manager - B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B marketing experience we’re looking for. Highlight your lead generation successes and any relevant digital marketing skills that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your previous experiences make you the perfect fit for our team. Don’t forget to mention your familiarity with digital channels!
Showcase Your Analytical Skills: Since we’re keen on tracking campaign success, be sure to include examples of how you’ve analysed marketing performance in the past. Share specific metrics or tools you’ve used to measure ROI and success.
Apply Through Our Website: We love it when candidates apply directly through our website! It helps us keep everything organised and makes sure your application gets the attention it deserves. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Michael Page (UK)
✨Know Your Digital Channels
Make sure you’re well-versed in the digital channels mentioned in the job description. Brush up on your knowledge of social media platforms and websites, as well as how they can be optimised for lead generation. Being able to discuss specific strategies or campaigns you've worked on will show that you're ready to take ownership.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked and analysed marketing performance in previous roles. Bring examples of reports you've run and how you've used data to inform decisions. This will demonstrate your ability to report on ROI and support business development effectively.
✨Stay Ahead of Trends
Familiarise yourself with the latest digital marketing trends and best practices. Be ready to share insights on how these trends could be applied to the company’s strategy. Showing that you’re proactive about staying updated will impress the interviewers.
✨Engage with Stakeholders
Since excellent communication skills are key, think about how you’ve engaged with senior stakeholders in the past. Prepare examples of how you’ve communicated complex ideas clearly and effectively. This will highlight your ability to work collaboratively within a team.
