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- Tasks: Lead and evolve a global CRM strategy for a luxury fashion brand.
- Company: Join a prestigious luxury heritage fashion brand with a strong market presence.
- Benefits: Competitive salary of £50k - £65k, plus benefits and career development opportunities.
- Why this job: Make a real impact in the luxury fashion industry while enhancing customer experiences.
- Qualifications: 5+ years of CRM experience, preferably in fashion or retail, with team leadership skills.
- Other info: Work onsite in central London, collaborating with a dynamic team.
The predicted salary is between 50000 - 65000 £ per year.
Overview
- Lead, evolve and deliver a Global CRM strategy
- A great opportunity to join a luxury fashion business
About Our Client
A luxury heritage fashion brand.
Job Description
- Develop and implement the global CRM strategy, ensuring alignment with wider business and brand goals to enhance the customer experience.
- Refine customer segmentation models and lifecycle campaign strategies.
- Act as the expert for global email marketing, adopting a test-and-learn approach to maximise engagement and commercial impact.
- Lead the launch and ongoing management of the global CRM and email marketing platform.
- Oversee weekly social media activity and newsletter communications.
- Design and deliver multi-segment, highly personalised automated campaigns.
- Continuously monitor and optimise segmentation models and campaign performance to meet business objectives.
- Lead customer insight analysis to support strategic decision-making and the delivery of a cohesive omnichannel strategy.
- Create and maintain KPI reports, sharing insights and recommendations with senior management.
- Ensure accurate data capture, tracking, and utilisation across all customer touchpoints.
- Champion data integrity, prospect data capture, and lead management globally.
- Support and optimise both quantitative and qualitative data collection to inform marketing strategies.
- Present quarterly retail data capture results and collaborate with retail teams globally to drive data capture improvements.
- Keep up to date with industry trends and competitor activity to identify and implement best-in-class CRM practices.
- Manage the marketing trade calendar and briefing process, ensuring alignment of messaging across departments and seasons.
- Lead paid social and display advertising strategy, planning, and reporting in collaboration with external agencies.
- Act as the main point of contact for customer and campaign analysis requests.
- Manage PR relationships and coordinate in-house campaign shoots.
- Monitor website performance, identifying opportunities to enhance the customer journey.
- Maintain and improve reporting processes and operational efficiency across all marketing activities.
The Successful Applicant
- 5 + years of hands on CRM experience
- A background working in Fashion, Luxury or Retail is essential
- End-to-end CRM experience – Design, Execution and Management
- Advanced Google Analytics
- Experience leading and managing a team
- Someone who enjoys working onsite
- Extensive experience working with CRM tools
What\\\’s on Offer
£50k – £65k + Bens
Based in central London
5 days a week onsite
A genuine career path and development opportunities
#J-18808-Ljbffr
Marketing and CRM Manager employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and luxury sectors on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM strategies and campaigns. This is your chance to shine and demonstrate how you can elevate customer experiences.
✨Tip Number 3
Prepare for interviews by researching the brand's current CRM practices. Bring fresh ideas to the table that align with their goals. We want to see you as a strategic thinker who can drive results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing and CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that align with the Marketing and CRM Manager role. Highlight your hands-on CRM experience and any relevant achievements in the fashion or luxury sector to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM in the luxury fashion industry and how you can contribute to our global strategy. Keep it engaging and personal!
Showcase Your Data Skills: Since data integrity and analysis are key for this role, make sure to mention your experience with Google Analytics and any CRM tools you've used. We want to see how you’ve used data to drive marketing strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Michael Page (UK)
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM tools and strategies. Brush up on your knowledge of customer segmentation models and lifecycle campaigns, as these will be key topics during your interview.
✨Showcase Your Fashion Knowledge
Since this role is with a luxury fashion brand, it’s crucial to demonstrate your understanding of the industry. Be prepared to discuss current trends and how they can influence CRM strategies, showing that you’re not just a marketer but also a fashion enthusiast.
✨Prepare Data-Driven Examples
Have specific examples ready that showcase your experience with data analysis and campaign performance optimisation. Highlight how your insights have led to successful marketing strategies in previous roles, especially in the fashion or retail sectors.
✨Engage with Their Brand
Before the interview, take some time to engage with the brand’s products and social media. This will not only give you insights into their current marketing efforts but also allow you to speak authentically about how you can enhance their CRM strategy.