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For Companies At a Glance
- Tasks: Lead exciting digital marketing campaigns and boost brand awareness for innovative products.
- Company: Established B2B organisation in Manchester with a focus on quality and innovation.
- Benefits: Competitive salary, hybrid working, and a permanent position in a stable company.
- Why this job: Join a dynamic team and make a real impact in the B2B marketing space.
- Qualifications: Experience in digital marketing, strong communication skills, and a passion for collaboration.
- Other info: Opportunity for career growth and to work with cutting-edge marketing tools.
The predicted salary is between 38000 - 45000 £ per year.
A new role in an established marketing team of 8+ marketers.
About Our Client
Our client is a well-established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium-sized company, they are known for their innovation and commitment to delivering high-quality products to their customers.
Job Description
The key responsibilities for the Digital Campaign Manager - B2B role will include:
- Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
- Oversee the creation and execution of marketing campaigns across various platforms.
- Nurture and monitor performance of campaigns, with a goal of creating higher number of MQLs.
- Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
- Analyse market trends and competitor activities to identify growth opportunities.
- Manage the marketing budget and ensure campaigns deliver value for investment.
- Generate detailed reports on campaign performance and present findings to senior management.
- Work closely with external agencies and suppliers to deliver marketing projects on time.
- Support the development of innovative marketing materials to engage target audiences effectively.
The Successful Applicant
For the Digital Campaign Manager - B2B role, a successful candidate should have:
- Proven experience in digital led marketing role ideally within a B2B organisation, although this is not essential.
- 2-3+ years experience working in an in-house marketing position.
- Highly literate in digital marketing best practices.
- Track record of utilising marketing automation tools and platforms.
- Experience with Salesforce CRM is desirable.
- Strong understanding of marketing strategies and campaign management.
- Demonstrable examples of growing number of MQLs from campaign nurturing and development.
- Ability to analyse market data and apply insights to marketing plans.
- Excellent communication and collaboration skills.
What's on Offer
On offer for the Digital Campaign Manager - B2B role:
- Competitive salary ranging from £38,000 to £45,000.
- Opportunity to work in a hybrid working environment.
- Permanent position within a stable and reputable company.
Digital Campaign Manager - B2B in Manchester employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Campaign Manager - B2B in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their products and marketing strategies so you can discuss how you can contribute to their goals during the interview.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Digital Campaign Manager - B2B in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Campaign Manager role. Highlight your experience in digital marketing, especially any B2B work you've done. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our team. Be specific about your achievements and how they relate to the responsibilities listed in the job description.
Showcase Your Campaign Successes: When detailing your experience, focus on campaigns you've managed that resulted in increased MQLs or brand awareness. We love numbers, so if you can quantify your success, do it! It helps us see the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Michael Page (UK)
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially B2B strategies. Be ready to discuss specific campaigns you've worked on and how they contributed to MQL growth. This shows you’re not just familiar with the theory but have practical experience too.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've analysed market trends or competitor activities and how that informed your marketing strategies. This will demonstrate your ability to apply insights effectively.
✨Collaboration is Key
Since this role involves working closely with internal teams and external agencies, be ready to share examples of successful collaborations. Highlight how you ensured brand consistency and alignment with organisational goals in previous projects.
✨Be Ready for Budget Talk
Understand the basics of budget management in marketing. Be prepared to discuss how you've managed budgets in the past and ensured campaigns delivered value for investment. This will show that you can handle the financial aspects of the role as well.
