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For Companies At a Glance
- Tasks: Lead the CRM strategy, focusing on membership growth and marketing ROI.
- Company: Join a leading hospitality brand based in London.
- Benefits: Enjoy a flexible 3-month contract with competitive pay and part-time hours.
- Why this job: Make an impact in a dynamic industry while collaborating with diverse teams.
- Qualifications: Experience in CRM & loyalty, preferably in hospitality, with team management skills.
- Other info: Immediate start for a 3-day work week in London.
3 month interim role
Immediate start
About Our Client
Leading hospitality brand in the UK, with HQ in London
Job Description
- You will support the strategic development of the CRM strategy, with a focus on membership growth, engagement and improving marketing ROI
- Oversee the execution of the loyalty program including points systems, rewards and incentives
- Manage all agency partners and contracts relating to CRM & Loyalty
- Reporting of KPIs to measure the effectiveness of loyalty & CRM initiatives
- Define the CRM and loyalty roadmap
- Collaborate with multiple teams across the business to ensure that the CRM strategy is aligned with broader business objectives
- Lead a team of 2
The Successful Applicant
- Demonstrable experience in CRM & Loyalty, ideally in a consumer focused business (hospitality would be ideal)
- Proven experience of leading, developing and scaling CRM & loyalty programmes
- Knowledge and experience of Bloomreach would be preferable
- Previous team management experience
What's on Offer
- 3 month interim contract
- 3 days a week in London
- Opportunity to join a leading hospitality brand
- £300 - £330 a day PAYE
Interim Head of CRM employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of CRM
✨Tip Number 1
Network with professionals in the hospitality industry, especially those who have experience in CRM and loyalty programmes. Attend industry events or webinars to connect with potential colleagues or decision-makers who might influence your application.
✨Tip Number 2
Familiarise yourself with Bloomreach and its functionalities, as this knowledge could set you apart from other candidates. Consider taking a short online course or watching tutorials to demonstrate your commitment to mastering the platform.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led CRM initiatives in previous roles. Be ready to share metrics that showcase your impact on membership growth and marketing ROI, as these will be crucial in demonstrating your suitability for the role.
✨Tip Number 4
Research the company’s current CRM strategies and loyalty programmes. Understanding their existing framework will allow you to propose tailored ideas during interviews, showing that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Interim Head of CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and loyalty programmes, especially within the hospitality sector. Use specific examples that demonstrate your ability to lead and develop these initiatives.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly in membership growth and marketing ROI. Mention any relevant experience with Bloomreach if applicable.
Highlight Team Management Experience: Since the role involves leading a team, emphasise your previous team management experience. Provide examples of how you have successfully led teams to achieve CRM and loyalty goals.
Showcase Your Strategic Thinking: Demonstrate your strategic approach to CRM by discussing how you have previously defined and executed CRM roadmaps. Include metrics or KPIs that showcase the effectiveness of your past initiatives.
How to prepare for a job interview at Michael Page (UK)
✨Showcase Your CRM Expertise
Make sure to highlight your previous experience in CRM and loyalty programmes, especially within the hospitality sector. Be prepared to discuss specific strategies you've implemented and their outcomes.
✨Demonstrate Leadership Skills
Since this role involves leading a team, share examples of how you've successfully managed and developed teams in the past. Discuss your leadership style and how you motivate your team to achieve goals.
✨Understand the Brand's Vision
Research the hospitality brand thoroughly before the interview. Understand their current CRM strategies and be ready to suggest how you can align your expertise with their business objectives.
✨Prepare for KPI Discussions
Be ready to talk about key performance indicators (KPIs) that measure the success of CRM initiatives. Have examples of how you've tracked and reported on these metrics in previous roles.
