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For Companies At a Glance
- Tasks: Lead CRM strategy and execution for customer engagement and retention.
- Company: Join a global FTSE 250 consultancy with over 6000 employees.
- Benefits: Enjoy competitive salary, flexible working, and excellent career progression.
- Why this job: Be part of a globally recognized DEI business and make a real impact.
- Qualifications: 5+ years in email marketing/CRM, strong project management, and analytical skills required.
- Other info: Collaborate with cross-functional teams to enhance customer experience.
The predicted salary is between 72000 - 108000 £ per year.
- Fantastic opportunity for a Global Head of CRM
- To join a global FTSE 250 Consultancy
About Our Client
With HQ in London, they are a global consultancy focusing on business services. With an employee base of over 6000, they specialise in a wide range of consulting services.
Job Description
Primary duties
- Develop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company’s goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
- Lead a dedicated team (made up of direct reports and squads) to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised.
- Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.
- Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
- Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and sales, to ensure a seamless and consistent customer experience across all touchpoints.
- Define and monitor key performance metrics related to CRM effectiveness to ensure each element of the CRM Programme is globally consistent and optimised.
- Work with the compliance team to ensure compliance with global data and marketing regulations.
The Successful Applicant
Key skills and competencies
- 5+ years of experience in email marketing and/or CRM campaign implementation and management.
- Superior project management skills and strategic thinking.
Skills & Competencies
- Understanding of marketing automation tools such as Salesforce Marketing and Pardot.
- Working experience with Jira or other project management tools.
- Working experience with Tableau, Power BI or other reporting tools.
- Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data.
- Experience working with segmentation and email marketing platforms.
- High level of motivation and initiative, the ability to motivate the team and to anticipate company’s needs.
What’s on Offer
Competitive salary and package.
Flexible working.
Excellent career progression opportunities.
Globally recognised DEI business.
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Global Head of CRM employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of CRM
✨Tip Number 1
Make sure to showcase your experience with CRM tools like Salesforce Marketing and Pardot. Highlight specific projects where you successfully implemented email marketing campaigns or managed CRM initiatives, as this will resonate well with the hiring team.
✨Tip Number 2
Demonstrate your project management skills by discussing how you've led teams through complex projects. Use examples that illustrate your ability to define business cases and manage the end-to-end process, from discovery to global deployment.
✨Tip Number 3
Emphasize your analytical skills by preparing to discuss how you've used data to drive strategic decisions in previous roles. Be ready to share specific metrics or KPIs you've monitored to measure CRM effectiveness.
✨Tip Number 4
Familiarize yourself with the company's values and their approach to customer engagement. Tailor your discussions around how your vision for CRM aligns with their goals, especially regarding enhancing customer touchpoints and driving engagement.
We think you need these skills to ace Global Head of CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing and CRM campaign management. Focus on specific achievements that demonstrate your project management skills and strategic thinking.
Craft a Compelling Cover Letter: In your cover letter, emphasize your understanding of marketing automation tools like Salesforce Marketing and Pardot. Discuss how your analytical skills have driven successful campaigns in the past.
Showcase Team Leadership Experience: Since the role involves leading a dedicated team, include examples of how you've motivated teams in previous roles. Highlight any experience you have with cross-functional collaboration.
Highlight Compliance Knowledge: Mention your familiarity with global data and marketing regulations. This shows that you understand the importance of compliance in CRM strategies.
How to prepare for a job interview at Michael Page (UK)
✨Showcase Your CRM Expertise
Be prepared to discuss your experience with CRM systems and email marketing. Highlight specific campaigns you've managed, the tools you used, and the results achieved. This will demonstrate your hands-on knowledge and strategic thinking.
✨Understand the Company's Goals
Research the consultancy's mission and objectives. Be ready to explain how your vision for the CRM Marketing Automation & Lifecycle Roadmap aligns with their goals. This shows that you're not just focused on your own ideas but are invested in the company's success.
✨Demonstrate Leadership Skills
Since this role involves leading a dedicated team, share examples of how you've successfully managed teams in the past. Discuss your approach to motivating team members and driving projects forward, especially in cross-functional settings.
✨Prepare for Data-Driven Discussions
Given the emphasis on analytics and performance metrics, be ready to talk about how you've used data to inform your decisions. Bring examples of reports you've created or insights you've derived from customer data to illustrate your analytical skills.
