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- Tasks: Lead and execute sales strategies for a premium drinks brand.
- Company: Award-winning, founder-led beer company with a loyal customer base.
- Benefits: Competitive salary, autonomy in role, and performance-linked rewards.
- Why this job: Shape the future of a growing brand and make a real impact.
- Qualifications: Proven sales leadership experience in FMCG or drinks industry.
- Other info: Join a values-driven business with strong growth potential.
The predicted salary is between 48000 - 72000 £ per year.
My client is an Award Winning Founder Led Premium Beer with a loyal and growing customer base, and a clear ambition to scale nationally.
The Sales Director will be responsible for developing and executing the company's sales strategy across on-trade, off-trade, and key accounts. You will build a winning sales team, build strong distributor and customer relationships, and play a key role in shaping the long-term commercial direction of the business.
A successful Sales Director - Drinks should have:
- Proven track record in a senior sales leadership role, ideally within FMCG, drinks, or alcohol
- Strong understanding of UK on-trade and/or off-trade channels
- Strategic thinker with a hands-on, entrepreneurial mindset
- Excellent people leader with experience building and motivating sales teams
- Commercially astute, data-driven, and confident negotiating at senior level
- Passion for premium brands and building long-term value
Opportunity to shape the sales function of a growing, values-driven business. High level of autonomy and influence at leadership level. Work with a respected, high-quality product and brand. Competitive remuneration with upside linked to performance.
If you are an experienced Sales Director - Drinks looking to take the next step in your career within the FMCG industry, we encourage you to apply for this exciting opportunity.
Sales Director - Drinks in England employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Drinks in England
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show your passion for premium brands and be ready to discuss how you can drive their sales strategy.
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role. Confidence is key, so rehearse your success stories until they roll off your tongue.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Sales Director - Drinks in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Sales Director role. Highlight your achievements in sales leadership, especially within FMCG or drinks, to show us you’re the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about premium brands and how your strategic thinking can help shape our sales function. Keep it engaging and personal.
Showcase Your Leadership Style: We want to know how you build and motivate teams! Share examples of how you've successfully led sales teams in the past, and what your approach is to fostering strong relationships with distributors and customers.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Michael Page (UK)
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and performance indicators. Brush up on key figures from your previous roles, such as revenue growth, market share, and team performance. Be ready to discuss how you used data to drive decisions and achieve results.
✨Showcase Your Leadership Style
This role requires excellent people leadership skills. Prepare examples that highlight how you've built and motivated successful sales teams in the past. Think about specific challenges you faced and how you overcame them to inspire your team and drive sales.
✨Understand the Market Landscape
Familiarise yourself with the current trends in the UK drinks market, especially within the FMCG sector. Be prepared to discuss how these trends could impact the company's strategy and how you would leverage them to build strong distributor and customer relationships.
✨Passion for Premium Brands
Your enthusiasm for premium brands should shine through during the interview. Share your personal experiences with premium products and articulate why you believe they hold long-term value. This will help convey your alignment with the company's vision and culture.
