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For Companies At a Glance
- Tasks: Analyse marketing data and provide insights to optimise global campaigns.
- Company: Leading global online entertainment business with a strong international presence.
- Benefits: Hybrid working, competitive salary, bonuses, private healthcare, and career growth opportunities.
- Why this job: Join a dynamic team and make an impact on global marketing strategies.
- Qualifications: 3-5 years in data-driven marketing with strong analytical skills.
- Other info: Inclusive environment with team socials and opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Right-hand to Senior Marketing Analyst, supporting global markets. Drive campaign success for a fast-growing global consumer brand.
Our client is a leading global online entertainment business with a strong presence across multiple international markets. The company is investing heavily in marketing data and analytics to drive performance, efficiency and innovation across both digital and offline channels. They are looking to hire a Paid Media Marketing Analyst to work closely with the Senior Marketing Analyst and wider marketing teams, playing a key role in delivering insight, analysis and recommendations to optimise campaigns worldwide.
Job Description
- Analyse campaign datasets across digital and offline channels and present actionable insights.
- Plan testing methodologies for acquisition and customer loyalty initiatives.
- Consolidate data from PPC, paid social, programmatic, TV, radio, OOH, VOD, and CRM for analysis.
- Apply media mix and multi-channel attribution modelling to evaluate marketing investments.
- Identify and build profitable customer segments for targeted marketing.
- Collaborate with marketing managers and stakeholders on budgets and forecasts.
- Spot trends, insights, and optimisation opportunities across digital channels in multiple markets.
- Review and challenge agency performance reports to improve future campaigns.
- Manage stakeholder relationships across countries and time zones.
The Successful Applicant
- 3-5+ years in data-driven marketing, ideally in a digital agency or high-volume client-side role.
- Experience with both above-the-line and digital channels, and multi-channel integration.
- Proven ability to analyse complex datasets across paid search, paid social, programmatic, affiliates, CRM, TV, radio, OOH, VOD, and sponsorship.
- Strong understanding of marketing metrics (acquisition, retention, LTV) and financial KPIs.
- Experience in media mix and multi-channel attribution modelling.
- Excellent analytical, communication, and stakeholder management skills.
- Able to work independently and collaboratively in a fast-paced, international environment.
- Online gaming experience is a plus but not essential.
What’s on Offer
- Hybrid working
- Competitive salary + bonus
- Private healthcare & life insurance after probation
- Pension scheme participation
- Career growth and professional development opportunities
- Inclusive, collaborative environment with team socials
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at companies you're interested in. A friendly chat can lead to insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work with data analysis and campaign optimisation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing analytics. Be ready to discuss how you've tackled challenges in previous roles and how you can apply that experience to their campaigns.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Analyst
How to prepare for a job interview at Michael Page (UK)
✨Know Your Data
Make sure you brush up on your data analysis skills before the interview. Be prepared to discuss how you've previously analysed complex datasets and what insights you derived from them. This role is all about data-driven decisions, so showcasing your analytical prowess will definitely impress.
✨Understand Multi-Channel Marketing
Familiarise yourself with various marketing channels mentioned in the job description, like PPC, paid social, and programmatic. Be ready to talk about how you’ve integrated these channels in past campaigns and the impact it had on performance. Showing that you can think across channels will set you apart.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or analyse case studies. Think about how you would approach campaign optimisation or stakeholder management in different scenarios. Practising these types of questions will help you articulate your thought process clearly during the interview.
✨Show Your Collaborative Spirit
This role involves working closely with various teams and stakeholders. Be ready to share examples of how you've successfully collaborated in the past, especially in a fast-paced environment. Highlighting your teamwork skills will demonstrate that you’re not just a data whiz but also a great team player.
