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For Companies At a Glance
- Tasks: Manage social media, create engaging content, and optimise web strategies.
- Company: Join a well-established player in the commercial energy sector near Leeds.
- Benefits: Enjoy a competitive salary, 25 days holiday, and hybrid working options.
- Why this job: Be part of a supportive team and shape digital marketing strategies in an exciting industry.
- Qualifications: 3+ years in content marketing, B2B experience, and a degree in Marketing or related field.
- Other info: Work closely with a Graphic Designer and stay ahead of marketing trends.
The predicted salary is between 24000 - 40000 £ per year.
- Report into an experienced Marketing Leader
- Exciting opportunity to join an organization within the energy sector
About Our Client
Our client is a well established organisation within the commercial energy sector. With an office just north of Leeds, they are looking for a driven and experienced Digital Content Specialist to implement their lead generation strategy.
Job Description
The Digital Content Specialist role will involve:
- Owning and managing the company\’s social media strategy.
- Creating engaging content for social media, websites, and email campaigns.
- Working with in-house Graphic Designer to create graphics for social media posts, and other digital channels.
- Develop broader digital marketing strategy alongside the Head of Marketing.
- Optimize web content from an SEO perspective.
- Report on performance of social media campaigns.
- Keep up to date with emerging trends and new technologies in marketing to increase efficiencies.
The Successful Applicant
A successful Digital Content Manager will have the following experience:
* 3+ years experience in a content marketing role
* A background in B2B Marketing – either through in-house or agency roles.
* A degree in Marketing, Business, or a related field.
* Knowledge of SEO.
* Track record of owning and managing B2B social media platforms – in particular LinkedIn.
* Experience with analytics tools – such as Google Analytics.
* Proven experience in a similar role, preferably within a similar sector.
* Excellent knowledge of digital marketing concepts and best practices.
* Strong organizational, and project management skills.
* Experience with design software including Canva.
* Exceptional communication and analytical skills.
What\’s on Offer
On offer for the successful Digital Content Specialist:
- Competitive salary, up to £40,000 – experience dependent.
- 25 days holiday + additional holiday purchase scheme available.
- The opportunity to work in a supportive and collaborative team environment.
- Hybrid working option available.
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Digital Content Specialist employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the energy sector. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to their lead generation strategy.
✨Tip Number 2
Showcase your experience with B2B social media platforms, particularly LinkedIn. Prepare examples of successful campaigns you've managed and be ready to discuss how you can apply similar strategies to enhance the company's online presence.
✨Tip Number 3
Brush up on your SEO knowledge and be prepared to discuss how you would optimise web content for better visibility. Having specific examples of past successes in this area can really set you apart from other candidates.
✨Tip Number 4
Connect with current employees or alumni from the company on LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your discussions with the hiring team.
We think you need these skills to ace Digital Content Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, particularly in B2B settings. Emphasise your familiarity with social media platforms, especially LinkedIn, and any specific achievements in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the energy sector. Mention how your skills align with the responsibilities of the Digital Content Specialist role, particularly in managing social media strategies and SEO optimisation.
Showcase Your Work: If possible, include links to your previous work or a portfolio that demonstrates your ability to create engaging content. Highlight any successful campaigns you've managed and the results achieved, especially those related to lead generation.
Research the Company: Familiarise yourself with the organisation's mission, values, and recent developments in the energy sector. This knowledge will help you tailor your application and prepare for potential interview questions.
How to prepare for a job interview at Michael Page (UK)
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous work that highlights your content creation abilities. Include examples of social media posts, email campaigns, and any graphics you've collaborated on. This will demonstrate your hands-on experience and creativity.
✨Understand the Company’s Digital Strategy
Research the company's current digital presence and their approach to social media and content marketing. Be ready to discuss how you can enhance their strategy and align with their goals, especially in the energy sector.
✨Familiarise Yourself with SEO Best Practices
Brush up on your SEO knowledge, as it's a key part of the role. Be prepared to discuss how you would optimise web content and improve search rankings, showcasing your understanding of analytics tools like Google Analytics.
✨Demonstrate Your Project Management Skills
Highlight your organisational skills by discussing past projects where you successfully managed timelines and deliverables. Use specific examples to illustrate how you kept projects on track and collaborated with teams, particularly with graphic designers.