CRM Specialist

• Fantastic Opportunity for a CRM Specialist
• To join the UK’s leading consultancy specialising in education

About Our Client

The UK’s leading consultancy specialising in education.

Job Description

1. Develop and execute automated, multi-channel marketing campaigns aligned with company goals and objectives.
2. Create compelling email content that drives engagement and conversions.
3. Segment and maintain email lists for targeted marketing campaigns.
4. Perform A/B testing on subject lines, content, and designs to optimize campaign performance.
5. Monitor and analyze campaign performance metrics to measure success and make data-driven recommendations.
6. Oversee brand identity and ensure consistency across all marketing channels and touchpoints.
7. Enhance customer journeys using automation.
8. Collaborate closely with cross-functional teams, including Operations and Business Development, to ensure brand cohesion and message alignment.
9. Manage and optimize marketing budgets to maximize ROI on campaign initiatives.
10. Conduct market research and analyze consumer trends to inform brand strategy and positioning.

The Successful Applicant

1. Proficiency in email marketing platforms and CRM tools.
2. Strong analytical skills with the ability to interpret data and generate insights.
3. Excellent communication, leadership, and project management skills.
4. Creative thinking and problem-solving abilities.
5. Detail-oriented with a focus on quality and results.
6. Adaptable and able to thrive in an agile business environment.

What’s on Offer

Competitive salary and package.

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