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For Companies At a Glance
- Tasks: Drive B2B marketing communications and support PR efforts in the IT industry.
- Company: Join a global leader in IT, known for innovation and exceptional service.
- Benefits: Enjoy a competitive salary, hybrid working, healthcare, and growth opportunities.
- Why this job: Be part of an exciting culture that values creativity and collaboration.
- Qualifications: Fluent in German and English with B2B marketing experience in IT.
- Other info: Work in a supportive environment with a focus on professional development.
The predicted salary is between 40000 - 43000 £ per year.
- Drive B2B Marketing Communications in the IT industry
- Support PR efforts by aligning content and messaging with campaign goals
About Our Client
This opportunity is with a global business that is renown in the IT industry. The company is known for its innovative solutions and commitment to delivering exceptional services to its B2B clients globally. They prioritise their people and believe in driving a culture that makes work exciting for their people.
Job Description
- Develop and execute strategic B2B marketing plans aligned with business objectives.
- Work with cross-functional teams to ensure cohesive messaging and branding.
- Review market trends and competitor activity to refine marketing strategies.
- Create and localise marketing campaigns for German-speaking regions.
- Maintain and expand relationships with influencers, key stakeholders and external partners.
- Manage marketing budgets effectively to maximise ROI.
- Track and report on campaign performance, providing actionable insights.
- Support the sales team with tools and materials to facilitate client engagement.
The Successful Applicant
A successful B2B Strategic Marketing Specialist should have:
- Fluency in both German and English, with strong communication skills in both languages.
- Proven experience in B2B marketing within the IT sector.
- Ability to develop and implement data-driven marketing strategies.
- Knowledge of managing PR, events and Influencer campaigns
- Capability to adapt marketing initiatives to localised markets.
- Experience in managing marketing budgets and reporting on ROI.
- A collaborative approach to working with internal teams and external partners.
What\’s on Offer
- Competitive salary of £40,000 – £43,000 per annum.
- Quarterly performance-based bonus structure.
- Hybrid working – 3 days in the office
- Comprehensive healthcare and pension schemes.
- Opportunities for professional growth within the IT industry.
- A supportive and innovative work environment in Surrey.
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B2B Strategic Marketing Specialist - German and English Speaker employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Strategic Marketing Specialist - German and English Speaker
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing within the IT sector. Understanding current market dynamics and competitor strategies will help you speak confidently about how you can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the IT industry, especially those involved in B2B marketing. Attend relevant events or webinars where you can connect with potential colleagues or industry influencers who might provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed, particularly those that required localisation for German-speaking markets. This will demonstrate your ability to adapt strategies effectively.
✨Tip Number 4
Showcase your fluency in both German and English by being prepared to switch between languages during conversations or interviews. This will highlight your communication skills and your readiness to engage with diverse stakeholders.
We think you need these skills to ace B2B Strategic Marketing Specialist - German and English Speaker
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, especially within the IT sector. Use specific examples that demonstrate your ability to develop and implement data-driven marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the IT industry and how your skills in both German and English can contribute to the company's goals. Mention your experience with PR and influencer campaigns to showcase your relevant expertise.
Showcase Your Communication Skills: Since strong communication skills are essential for this role, consider including a brief section in your application that highlights your proficiency in both languages. You could also mention any relevant experiences where you successfully communicated complex ideas to diverse audiences.
Highlight Collaborative Experiences: The job requires a collaborative approach, so be sure to include examples of how you've worked effectively with cross-functional teams. This could involve discussing specific projects where teamwork led to successful marketing outcomes.
How to prepare for a job interview at Michael Page (UK)
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous roles in B2B marketing, especially within the IT sector. Highlight specific campaigns you've worked on and the results achieved, as this will demonstrate your capability to drive marketing communications effectively.
✨Demonstrate Language Proficiency
Since fluency in both German and English is crucial, practice discussing your experiences in both languages. You might be asked to switch between them during the interview, so being comfortable in both will show your versatility.
✨Understand the Company’s Culture
Research the company’s values and culture, particularly their commitment to innovation and employee satisfaction. Be ready to explain how your personal values align with theirs, as cultural fit is often a key consideration for employers.
✨Prepare for Data-Driven Discussions
As the role involves developing data-driven marketing strategies, be ready to discuss how you have used data in past campaigns. Bring examples of how you tracked performance and adjusted strategies based on insights, as this will highlight your analytical skills.
