This role as a Business Development Manager/Area Sales Manager responsible for driving sales growth, developing key customer relationships, and increasing market share across a defined territory.
The successful candidate will work closely with distributors, wholesalers, retailers, and key accounts to identify new business opportunities while ensuring strong execution of sales strategies and promotional activities.
Client Details
A growing FMCG business. With products stocked across major grocery, convenience and wholesale accounts, our client is seeking an ambitious BDM to support the continued growth of its commercial function.
Description
- Deliver monthly, quarterly, and annual sales targets within the assigned territory.
- Identify and secure new business opportunities across independent retailers, convenience stores, wholesalers, and regional accounts.
- Develop and implement territory sales plans to maximise revenue and market penetration.
- Increase product distribution, visibility, and availability across key customer accounts.
- Develop a structured journey plan to optimise customer coverage.
- Ensure merchandising standards and promotional compliance are maintained.
- Collaborate with marketing teams to execute regional campaigns and product launches.
Profile
A successful Business Development Manager/Area Sales Manager should have:
- Minimum 3 years' sales experience within FMCG, consumer goods, food & beverage, or related sectors.
- Proven track record of achieving or exceeding sales targets.
- Experience managing a geographical territory and developing customer relationships.
- Strong commercial awareness and negotiation skills.
- Excellent communication and presentation abilities.
- Ability to analyse sales data and translate insights into actionable plans.
- Full UK driving licence.
Desirable:
- Experience selling into convenience retail, grocery, wholesale, or foodservice channels.
- Knowledge of category management and promotional planning.
Job Offer
- Salary range of £30,000 to £50,000 dependent on the level of experience.
- Performance-related bonus
- Company car or car allowance
- Pension scheme
- Private healthcare
- Employee discounts
- Ongoing training and development
- Career progression opportunities within a growing FMCG organisation
This role is ideal for an ambitious sales professional looking to combine account management with new business development in a fast-paced FMCG environment. Please note: This is a pooling advert for candidates across the South of England, if suitable I will be in touch.
BDM/ Area Sales Manager in Truro employer: Michael Page Sales
Michael Page is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Edinburgh. With a competitive salary and comprehensive benefits package, employees are encouraged to grow professionally through leadership opportunities in high-value manufacturing, making it a rewarding place for those looking to make a significant impact in their field.
