At a Glance
- Tasks: Lead shopper activation strategies and create impactful campaigns across retail channels.
- Company: Join a market-leading FMCG organisation with iconic brands and a values-driven culture.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Opportunity to work with top brands and influence shopper experiences.
- Why this job: Shape how brands connect with shoppers and drive real impact in the retail space.
- Qualifications: Experience in marketing or activation, strong collaboration skills, and a passion for innovation.
The predicted salary is between 40000 - 50000 £ per year.
The Shopper & Activation Executive owns the strategy and delivery of best‑in‑class shopper activation, bringing brands to life at the point of purchase across omnichannel retail. Working cross‑functionally with Sales, Brand and external partners, the role drives commercially effective, sustainable activation that fuels brand growth.
This is an opportunity within a market‑leading, international FMCG organisation, known for its iconic consumer brands and long‑standing heritage. The business offers a values‑led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.
Description
- Lead and own the end‑to‑end shopper activation and visibility agenda across the UK.
- Develop and deliver the annual activation strategy by brand and key customer.
- Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives.
- Translate global visibility frameworks into locally relevant, high‑impact executions.
- Act as the UK lead for shopper activation, working with Group and BU stakeholders.
- Manage agency and supplier partners to deliver innovative, high‑quality POS and activation solutions.
- Own activation budgets, timelines and project delivery, ensuring strong ROI and P&L impact.
- Drive innovation in POS, retail media and omnichannel activation.
- Champion sustainability in all activation efforts.
Shopper Activation Executive employer: Michael Page Sales
As a Shopper Activation Executive within our market-leading international FMCG organisation, you will thrive in a values-led culture that prioritises innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to work cross-functionally with passionate teams, ensuring your contributions directly impact brand success at the point of purchase. Join us in a dynamic environment where your creativity and strategic thinking will be celebrated, and enjoy the unique advantage of shaping shopper experiences across modern omnichannel retail.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Activation Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Shopper Activation Executive role.
✨Tip Number 2
Prepare for those interviews by researching the company and its brands inside out. We want you to be able to discuss how you can bring their shopper activation strategies to life. Show them you’re not just another candidate; you’re the one they’ve been looking for!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it aligns with their needs. We suggest doing mock interviews with friends or using online resources to refine your delivery and boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Shopper Activation Executive position!
We think you need these skills to ace Shopper Activation Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Shopper Activation Executive role. Highlight your experience in shopper activation and any relevant campaigns you've worked on. We want to see how you can bring brands to life at the point of purchase!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper activation and how your skills align with our values-led culture. Be sure to mention any cross-functional work you've done with Sales or Brand teams.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've driven brand growth or delivered impactful campaigns. We love seeing results that speak for themselves!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy!
How to prepare for a job interview at Michael Page Sales
✨Know Your Shopper Activation
Make sure you understand the ins and outs of shopper activation. Research the latest trends in omnichannel retail and be ready to discuss how you can bring brands to life at the point of purchase. This shows your passion for the role and that you're up-to-date with industry practices.
✨Showcase Your Cross-Functional Skills
Since this role involves working with Sales, Brand, and external partners, prepare examples of how you've successfully collaborated across teams in the past. Highlight specific projects where your teamwork led to impactful results, demonstrating your ability to drive brand growth.
✨Prepare for Budget Discussions
Be ready to talk about managing budgets and ensuring ROI. Think of instances where you've handled budgets effectively or made decisions that positively impacted P&L. This will show that you understand the commercial side of shopper activation.
✨Bring Innovative Ideas
Think outside the box! Prepare some innovative ideas for POS and retail media that could work for the company. This not only demonstrates your creativity but also your commitment to driving innovation in shopper activation, which is key for this role.
