At a Glance
- Tasks: Lead and optimise B2B marketing strategy for a leading freight operator.
- Company: Join a top European ferry and logistics company with a strong market presence.
- Benefits: Competitive salary of £60,000 - £65,000 plus hybrid working options.
- Other info: Collaborate with sales teams and enhance brand positioning through innovative campaigns.
- Why this job: Shape impactful marketing strategies and drive growth in a dynamic industry.
- Qualifications: 8+ years in B2B marketing, ideally in freight or logistics.
A driven and commercially minded B2B Marketing Manager is sought to lead and optimise the freight marketing function. This newly created role will shape strategy, align marketing with sales and revenue objectives, and drive growth through targeted campaigns, compelling content, and effective sales enablement.
Client Details: A leading European ferry and logistics operator delivering reliable, high-volume freight transport and integrated supply chain solutions across key UK and continental routes.
Description: As the B2B Marketing Manager you will have the following responsibilities:
- Lead and deliver the end-to-end freight marketing strategy aligned to commercial and sales goals
- Define and maintain a clear, consistent freight proposition across all touchpoints
- Develop integrated B2B campaigns and content to drive revenue and yield optimisation
- Build targeted content plans focused on key customer segments and verticals
- Ensure marketing supports pricing strategy, sales effectiveness, and commercial priorities
- Create and manage sales enablement materials, including presentations, toolkits, and campaign assets
- Standardise and enhance marketing collateral to ensure consistency and quality
- Partner with sales teams to support customer acquisition, retention, and growth
- Deliver an always-on content strategy, strengthening brand positioning and thought leadership
- Use data, insights, and digital channels to optimise campaigns, customer experience, and engagement
Profile: A successful B2B Marketing Manager should have:
- 8+ years' B2B marketing experience, ideally in freight, logistics, maritime transport, or road/rail, or freight forwarder
- Strong commercial marketing and sales enablement expertise
- Proven track record delivering integrated campaigns and content strategies
- Able to balance strategic planning with hands-on execution
- Experienced working with senior stakeholders and cross-functional teams
- Excellent copywriting, communication, and presentation skills
- Skilled in digital marketing and customer communications
- Commercially focused, aligning marketing activity to revenue and sales outcomes
Job Offer: The successful B2B Marketing Manager will receive £60,000 - £65,000 per annum plus benefits. The role will be based in Surrey offices, Woking, and operate on a hybrid basis (3 in office, 2 from home).
B2B Marketing Manager in Surrey employer: Michael Page Marketing
As a leading European ferry and logistics operator, we pride ourselves on fostering a dynamic work environment that encourages innovation and collaboration. Our Surrey-based office offers a hybrid working model, ensuring a healthy work-life balance while providing ample opportunities for professional growth and development within the freight and logistics sector. Join us to be part of a forward-thinking team that values your contributions and supports your career aspirations in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in Surrey
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that B2B Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best campaigns and content strategies. We want to see how you’ve driven growth and aligned marketing with sales objectives in the past.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We need to understand their freight proposition and how we can enhance it. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace B2B Marketing Manager in Surrey
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B Marketing Manager role. Highlight your experience in freight, logistics, or similar fields, and showcase how your skills align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in developing integrated campaigns and how you've driven growth in previous positions.
Showcase Your Copywriting Skills:Since excellent copywriting is key for this role, make sure your application materials are well-written and free of errors. This is your opportunity to demonstrate your communication skills right from the start!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Michael Page Marketing
✨Know Your Freight Inside Out
Make sure you brush up on the freight and logistics industry. Understand the key players, trends, and challenges. This knowledge will help you speak confidently about how your marketing strategies can address these issues.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated B2B campaigns you've led in the past. Highlight the results and how they aligned with sales goals. This will demonstrate your ability to drive revenue and optimise yield effectively.
✨Align with Sales Strategies
Be ready to discuss how you’ve partnered with sales teams in previous roles. Share how you’ve created sales enablement materials and supported customer acquisition and retention. This shows you understand the importance of collaboration.
✨Data-Driven Decision Making
Familiarise yourself with how to use data and insights to optimise marketing campaigns. Be prepared to talk about tools or methods you've used to analyse customer engagement and improve campaign effectiveness.
