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For Companies At a Glance
- Tasks: Manage and optimise PPC, SEO, and AEO/GEO for high-quality lead generation.
- Company: Global digital transformation specialist focused on AI-powered solutions.
- Benefits: Salary up to £45,000, hybrid working, private healthcare, and 25 days annual leave.
- Why this job: Join a dynamic team and enhance your skills in digital marketing and data analysis.
- Qualifications: Experience in PPC campaigns and strong SEO skills required.
- Other info: Stay ahead of trends in search and AI-driven optimisation.
The predicted salary is between 35000 - 45000 £ per year.
The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high-quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data-driven insights and support multi-channel campaigns.
Client Details
Our client is a global digital transformation specialist that helps businesses unlock the value of their data and adopt modern, AI-powered solutions.
Description
- Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting.
- Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads.
- Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO-optimised pages.
- Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement.
- Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.
Profile
- Hands-on experience managing PPC campaigns (Google Ads, LinkedIn Ads).
- Knowledge of retargeting/remarketing and multi-channel optimisation.
- Strong SEO/GEO/AEO skills, including technical, on-page and off-page best practice.
- Comfortable using CMS platforms for content updates.
- Confident analysing data with GA4 and producing clear performance insights.
- Highly organised, able to manage multiple projects and deadlines.
- Eagerness to stay current with evolving search and AI-driven optimisation trends.
Desirable
- Experience in B2B digital marketing, ideally within tech, SaaS or professional services.
- Familiarity with Pardot/Salesforce.
- Understanding of CRO, user journeys and lead-generation funnels.
- Basic HTML/CSS for small website updates.
- Experience using generative AI tools for content or analysis.
Job Offer
- Salary: £35,000-£45,000, depending on experience
- Hybrid working, typically 2-3 days in the office
- Private healthcare
- Pension contribution
- 25 days' annual leave, plus all bank holidays
Paid Media & SEO Specialist in Reading employer: Michael Page Marketing
Contact Detail:
Michael Page Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media & SEO Specialist in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work with PPC and SEO. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, SEO successes, and any data-driven insights you've generated. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing, especially around AI and optimisation. Being able to discuss these topics confidently will set you apart from other candidates.
✨Tip Number 4
Don't forget to apply through our website! We love seeing passionate candidates who are eager to join our team. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Paid Media & SEO Specialist in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Media & SEO Specialist. Highlight your hands-on experience with PPC campaigns and any SEO successes you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Don't forget to mention your experience with data analysis and multi-channel campaigns.
Showcase Your Projects: If you've worked on relevant projects, make sure to include them in your application. Whether it's a successful PPC campaign or an SEO strategy that boosted visibility, we love seeing real examples of your work!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Michael Page Marketing
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your hands-on experience with Google Ads and LinkedIn Ads, including specific campaigns you've managed. Highlight any A/B testing you've conducted and the results you achieved.
✨Show Off Your SEO Skills
Prepare to talk about your SEO strategies and successes. Bring examples of technical improvements you've implemented, audits you've conducted, or link-building efforts that drove visibility. This is your chance to demonstrate your understanding of both on-page and off-page best practices.
✨Data-Driven Insights Are Key
Since the role involves analysing data, be ready to discuss how you've used tools like GA4 to track KPIs and generate performance insights. Share specific examples of how your data analysis led to actionable improvements in campaigns or website performance.
✨Collaboration is Crucial
This position requires working closely with various teams, so be prepared to share experiences where you've successfully collaborated with marketing, technical, or content teams. Discuss how you managed workflows and external partners to deliver integrated campaigns effectively.