At a Glance
- Tasks: Create and deliver exciting marketing campaigns to attract students and professionals.
- Company: Reputable university in Central London with a vibrant culture.
- Benefits: Competitive day rate, hybrid working, and quick start.
- Other info: Opportunity for growth and collaboration across teams.
- Why this job: Join a dynamic team and make a real impact on recruitment efforts.
- Qualifications: Experience in multi-channel marketing and strong content creation skills.
The predicted salary is between 30000 - 40000 £ per year.
The post holder will deliver effective B2C and B2B marketing campaigns to support recruitment targets. Responsibilities include lead generation, media campaign delivery, content and copy creation, SEO and social media support.
Responsibilities:
- Deliver B2B and B2C campaigns across digital, email, paid media, and events.
- Optimise customer journeys and support agency partnerships to drive engagement and conversions.
- Create and manage content for websites, email, social media, case studies, and campaign assets.
- Oversee creative production and ensure all communications align with the brand's guidelines.
- Manage email campaigns, website updates, SEO, and digital reporting.
- Analyse campaign and audience data to improve marketing performance and engagement.
- Conduct market and competitor research to support strategic decision-making.
- Collaborate across teams to deliver initiatives, improve processes, and develop innovative marketing approaches.
Profile:
- Experience supporting the delivery of multi-channel marketing activity, including email, social media, and paid digital campaigns.
- Ability to write and adapt content for different audiences and formats, including print, web, and social media.
- Familiarity with SEO and analytics tools to support campaign performance and reporting.
- Experience of higher education or marketing towards executives and professional learners.
Job Offer: Day rate, ASAP start, hybrid working, 1 stage interview online, Reporting into the Marketing Manager.
Marketing Officer employer: Michael Page Marketing
As a reputable university located in the heart of Central London, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Our Marketing Officer role offers not only competitive day rates and hybrid working options but also ample opportunities for professional growth and development within the higher education sector. Join us to make a meaningful impact through innovative marketing campaigns while enjoying the vibrant atmosphere of one of the world's leading educational institutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in B2C and B2B campaigns. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content pieces, and any SEO successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay active on social media! Engage with industry leaders and share your insights on marketing trends. This not only builds your online presence but also shows that you're passionate about the field.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates. Plus, it’s super easy!
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Officer. Highlight your experience with B2B and B2C campaigns, and don’t forget to mention any specific tools or strategies you've used that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your skills can help us achieve our recruitment targets. Be sure to mention any relevant projects or successes you've had in the past.
Show Off Your Content Skills:Since content creation is key for this role, include examples of your work. Whether it's social media posts, email campaigns, or website content, we want to see how you can engage different audiences and drive conversions.
Research and Reflect:Before hitting 'send', do a bit of research on our university and its marketing efforts. Reflect this knowledge in your application to show us you're genuinely interested in the role and ready to contribute to our team.
How to prepare for a job interview at Michael Page Marketing
✨Know Your Campaigns
Before the interview, brush up on recent B2B and B2C marketing campaigns that have caught your eye. Be ready to discuss what made them effective and how you could apply similar strategies in this role. This shows your passion for marketing and your understanding of the industry.
✨Showcase Your Content Skills
Prepare examples of content you've created for different platforms, whether it's social media posts, email newsletters, or website copy. Highlight how you tailored your writing for various audiences. This will demonstrate your versatility and ability to engage different demographics.
✨Familiarise Yourself with SEO
Since SEO is a key part of the job, make sure you can talk about your experience with SEO tools and techniques. Bring specific examples of how you've improved search rankings or increased web traffic through optimisation. This will show that you’re not just familiar with the concept but have practical experience too.
✨Research the University
Take some time to learn about the university's current marketing efforts and any recent campaigns they've launched. Being able to reference their work during the interview will impress the hiring manager and show that you're genuinely interested in contributing to their goals.
