At a Glance
- Tasks: Lead marketing strategies to boost brand awareness and sales in the wellness sector.
- Company: Challenger brand making waves in the wellness space.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative culture with a focus on innovative marketing initiatives.
- Why this job: Join a passionate team and make a real impact on brand visibility.
- Qualifications: 5+ years in FMCG or wellness marketing with strong analytical skills.
The predicted salary is between 45000 - 60000 £ per year.
As Marketing Manager you will lead the development and execution of marketing strategies that strengthen brand awareness, accelerate sales, and build and deepen trade relationships with the UK's major retailers.
Client Details: Challenger brand in the wellness space
Description:
- Develop and execute a multi-channel marketing plan tailored to the UK market
- Work closely with the Marketing Director, Head of Digital and UK Country Manager to deliver market-specific brand, retail and shopper initiatives that increase brand visibility
- Oversee the planning and execution of UK marketing campaigns across a variety of channels, including trade activations, POS, PR, influencers, events, OOH, print and radio
- Work with digital and ecommerce teams to ensure UK social media and digital marketing content aligns with the campaigns strategy
- Develop trade marketing relationships with major UK retailers including Boots, Holland Barrett, Wholefoods
- Partner with the UK Sales team to deliver impactful trade marketing plans and retailer specific activations
- Ensure all creative assets and materials are adapted effectively
- Management of a marketing executive
- Analyse campaign performance and provide recommendations
Profile:
- 5+ years experience in FMCG, health or wellness categories
- Strong track record
Marketing Manager employer: Michael Page Marketing
Contact Detail:
Michael Page Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. We recommend tailoring it to highlight your experience in FMCG and wellness, as that’s what employers are looking for.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how you can strengthen brand awareness and drive sales effectively. Knowledge is power!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by hiring managers directly.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and wellness, and showcase any successful campaigns you've led. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the wellness space and how you can help strengthen our brand. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements rather than just responsibilities. Use numbers and examples to illustrate how you've accelerated sales or built trade relationships. We love seeing results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join the StudySmarter family!
How to prepare for a job interview at Michael Page Marketing
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its position in the wellness space. Understand their products, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion and how you can contribute to strengthening brand awareness.
✨Prepare for Multi-Channel Marketing Questions
Since the role involves executing a multi-channel marketing plan, be ready to discuss your experience with various channels. Think of specific examples where you've successfully managed campaigns across trade activations, social media, and PR. Highlight your ability to adapt strategies for different platforms.
✨Showcase Your Relationship-Building Skills
Building trade relationships is key for this role. Prepare anecdotes that showcase your experience in developing partnerships with retailers. Discuss how you've collaborated with sales teams or worked on retailer-specific activations to drive results.
✨Be Ready to Analyse and Adapt
The job requires analysing campaign performance and making recommendations. Brush up on your analytical skills and be prepared to discuss how you've used data to inform your marketing strategies in the past. Show them you're not just creative but also strategic in your approach.