At a Glance
- Tasks: Lead product marketing strategies and create compelling campaigns for retail products.
- Company: Join a leading consumer retail business in South London.
- Benefits: Competitive salary of £60k to £70k plus benefits, with flexible onsite days.
- Other info: Collaborative environment with opportunities to innovate using AI and new technologies.
- Why this job: Shape product stories and drive engagement across digital and physical channels.
- Qualifications: Experience in retail product marketing and strong commercial acumen required.
The predicted salary is between 60000 - 70000 £ per year.
We're partnering with an established and growing consumer retail business to find a commercially minded Product Marketing Lead to join its marketing team.
This is an exciting opportunity for a product-focused marketer who combines commercial thinking, creative storytelling and data-driven decision-making.
You'll play a key role in shaping how products are positioned, promoted and brought to life across both physical and digital channels.
Client Details
A leading retail business based in South London.
- 4/5 days a week onsite
- Description
As Product Marketing Lead, you'll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams.
You'll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales.
The Role.
- Develop and deliver annual product marketing strategies and plans focused on commercial growth.
- Identify priority and "hero" products and create compelling marketing stories around them.
- Translate product features into clear, engaging customer benefits.
- Lead product marketing activity across retail stores, e-commerce, email and social channels.
- Work across emerging and fast-growing channels, including platforms such as Tik Tok Shop.
- Monitor consumer, retail and cultural trends to identify new opportunities.
- Use customer insights and sales data to measure campaign performance and continually optimise activity.
- Champion the use of AI and new technologies to improve marketing productivity and performance.
- Work closely with Buying, E-commerce, Retail and other internal teams to deliver joined-up campaigns.
- Ensure all product marketing activity is commercially focused while maintaining a high standard of brand and content quality.
- Profile
We're looking for an experienced product marketer who understands how to turn products into compelling customer propositions.
Essential Experience.
- Experience in retail product marketing with a track record of success (Retail and Product Marketing are essential)
- Strong commercial acumen and the ability to use sales and customer data to inform decisions
- A good understanding and background in supplier costed marketing and how it works
- Experience delivering multi-channel marketing campaigns across both physical and digital environments.
- A strong understanding of how marketing can influence both in-store performance and online conversion
- Excellent stakeholder management and influencing skills, with the confidence to challenge and bring teams together.
- A creative approach to product storytelling and content.
- A genuine interest in consumer behaviour, trends and emerging marketing channels.
- A high level of attention to detail and a strong instinct for quality.
- An interest in using AI and new technologies to improve marketing effectiveness.
- Job Offer
- Salary - £60k to £70k + Bens
- Based in South London
- 4/5 days a week onsite
- #J-18808-Ljbffr
Product Marketing Manager - Retail in London employer: Michael Page Marketing
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StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Retail in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager - Retail in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
