At a Glance
- Tasks: Lead global demand generation strategies and drive revenue growth for a top B2B travel brand.
- Company: Join a leading global travel brand with a focus on innovation and growth.
- Benefits: Competitive salary, bonus, hybrid work model, and exciting career development opportunities.
- Other info: Work in a dynamic environment with a focus on collaboration and performance.
- Why this job: Shape international marketing strategies and make a real impact in the travel industry.
- Qualifications: 10+ years in demand generation with strong leadership experience in B2B marketing.
The predicted salary is between 70000 - 80000 £ per year.
Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
Client Details: A global travel brand (B2B)
Description:
- Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
- Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
- Own digital marketing performance, large budget optimisation and ROI across multiple international markets
- Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
- Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
- Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
- Oversee reporting, attribution and performance dashboards to inform strategic decision-making
- Shape global SEO and organic growth strategies alongside content and digital teams
- Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile:
- 10+ years' experience in demand generation, growth marketing and digital
- Experience leading international B2B marketing teams (This is essential)
- Experience working at a Head of + level previously is essential
- Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
- Experience managing large paid media and digital budgets (£50k + monthly)
- A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
- Strong commercial acumen and experience working closely with sales leadership
- Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
- Experience leading distributed teams and driving performance across multiple regions
Job Offer: £70k - £80k Bonus and Benefits Central London - Hybrid - 3 to 4 days a week onsite
Growth and Demand Generation Lead - B2B Travel in London employer: Michael Page Marketing
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StudySmarter Expert Advice🤫
We think this is how you could land Growth and Demand Generation Lead - B2B Travel in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth and Demand Generation Lead - B2B Travel in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
