At a Glance
- Tasks: Lead brand and communications strategies for a leading healthcare charity.
- Company: Join a top charity focused on research, treatment, and support for affected individuals.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and impact.
- Why this job: Make a difference by driving audience engagement and enhancing the charity's reputation.
- Qualifications: Proven experience in brand leadership and integrated communications is essential.
- Other info: This is a fixed-term contract role with a chance to shape impactful campaigns.
The predicted salary is between 48000 - 72000 £ per year.
This client are looking for a seasoned brand and communications leader with a passion for integrated planning. Comfortable getting up to speed quickly and driving conversations with colleagues and agencies at all levels, you have experience leading and energising multi-disciplinary projects and teams to deliver strong results. Client Details A leading healthcare charity, providing research, treatment and support for those affected. Description You’ll be responsible for protecting the organisation’s reputation through due diligence around brand partnerships, including celebrity and influencer relationships, using crisis management experience where needed Be accountable for the integrated communications calendar, ensuring telling audiences a clear, consistent and compelling story through all comms Develop and implement a long-term audience strategy to drive growth and diversification, working closely with the wider comms directorate Drive work that continuously builds on audience knowledge understanding, enabling charity to drive engagement through the funnel. Support the Deputy Director of Communications to embed an audience-centric approach across the organisation Lead the team that will develop and deliver top of funnel, audience-led communications and campaigns that help achieve highly ambitious awareness and reach targets Own prospect audience segmentation, using…
Head of Brand, Marketing and Comms - FTC employer: Michael Page Marketing
Contact Detail:
Michael Page Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand, Marketing and Comms - FTC
✨Tip Number 1
Familiarize yourself with the latest trends in integrated marketing and communications, especially within the healthcare charity sector. This will help you speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the healthcare and charity sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into the challenges they face.
✨Tip Number 3
Prepare examples of how you've successfully led multi-disciplinary projects in the past. Be ready to discuss specific outcomes and how your leadership contributed to those results.
✨Tip Number 4
Research the organization thoroughly, including their current campaigns and audience engagement strategies. This knowledge will allow you to tailor your discussions and demonstrate your genuine interest in their mission.
We think you need these skills to ace Head of Brand, Marketing and Comms - FTC
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and required skills for the Head of Brand, Marketing and Comms position. Tailor your application to highlight your relevant experience in integrated planning and multi-disciplinary project leadership.
Showcase Your Experience: In your CV and cover letter, provide specific examples of past projects where you successfully led brand and communications initiatives. Highlight your crisis management experience and how you've protected an organization's reputation in previous roles.
Demonstrate Audience Understanding: Illustrate your knowledge of audience segmentation and engagement strategies. Discuss how you've developed long-term audience strategies in the past and the results achieved. This will show your capability to drive growth and diversification.
Craft a Compelling Cover Letter: Write a cover letter that tells a clear and compelling story about your passion for the role and the charity sector. Make sure to connect your personal values with the mission of the organization, emphasizing your commitment to making a difference.
How to prepare for a job interview at Michael Page Marketing
✨Show Your Passion for Integrated Planning
Make sure to express your enthusiasm for integrated planning during the interview. Share specific examples of how you've successfully led multi-disciplinary projects and energized teams to achieve strong results.
✨Demonstrate Crisis Management Experience
Be prepared to discuss your experience with crisis management, especially in relation to brand partnerships. Highlight any relevant situations where you effectively protected an organization's reputation.
✨Highlight Audience-Centric Strategies
Discuss your approach to developing long-term audience strategies. Provide examples of how you've driven growth and engagement through audience knowledge and understanding in previous roles.
✨Prepare for Questions on Communication Consistency
Expect questions about maintaining a clear and consistent narrative across all communications. Be ready to share your methods for ensuring that messaging aligns with organizational goals and resonates with diverse audiences.