At a Glance
- Tasks: Lead communications planning and evaluation to drive impactful strategies.
- Company: Mission-driven organisation focused on advancing research and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on evidence-based decision-making.
- Why this job: Make a real difference by improving outcomes for patients and society.
- Qualifications: Experience in communications planning and strong data analysis skills.
The predicted salary is between 54000 - 66000 £ per year.
This role leads communications planning, insight and evaluation across a complex organisation, ensuring activity is prioritised, evidence-led and aligned to strategic objectives.
It works closely with senior stakeholders to improve decision-making, measure impact and embed consistent planning and evaluation processes across communications, marketing and public affairs.
Client Details Mission-driven organisation advancing research and innovation to improve outcomes for patients and society.
Description * Lead integrated communications planning across multiple disciplines * Prioritise communications activity aligned to strategic objectives * Use audience insight, social listening and data to inform decisions * Develop evaluation frameworks, KPIs and measurement approaches * Translate insight into actionable communications recommendations * Advise senior leaders on planning, sequencing and communications impact * Improve processes, tools and ways of working across communications teams * Drive evidence-based decision-making to maximise communications effectiveness Profile * Experience in communications planning, insight and evaluation * Strong ability to use data, research and social listening to inform decisions * Proven experience influencing senior stakeholders and cross-functional teams * Excellent org...
Communication Planning and Insight Manager employer: Michael Page Marketing
As a Legacy and In Memory Officer at our national health charity, you will be part of a passionate team dedicated to making a real difference in people's lives across the UK. We offer a supportive work culture that values collaboration and innovation, alongside opportunities for professional growth and development. With a focus on meaningful fundraising initiatives, you'll enjoy the unique advantage of contributing to impactful campaigns while working in an environment that prioritises employee well-being and engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Communication Planning and Insight Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Communication Planning and Insight Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
