At a Glance
- Tasks: Design and execute data-driven marketing campaigns using AI and emerging tools.
- Company: Brighton-based business with ambitious growth plans.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic environment with opportunities to innovate and grow your career.
- Why this job: Join a forward-thinking team and shape the future of digital marketing.
- Qualifications: Passion for AI and experience in digital marketing strategies.
The predicted salary is between 30000 - 40000 £ per year.
This role is responsible for maximising the sale of industrial and engineering assets by designing and executing targeted, data-driven marketing campaigns. Operating across Europe, the USA and Asia, it leverages email, paid search, social media and emerging AI-driven channels to drive qualified buyer traffic and deliver measurable results.
My client is a growing Brighton-based business with ambitious plans, seeking a Digital Marketing Executive who is passionate about AI and staying at the forefront of emerging tools and technologies.
As the Digital Marketing Executive you will have the following responsibilities:
- AI-driven audience segmentation (industry, geography, behaviour, asset type) for targeted outreach
- Plan, manage and optimise Google Ads (PPC) campaigns using automation tools
- Manage and grow social media presence across LinkedIn, Facebook, Instagram and emerging channels
- Lead SEO, GEO and AIO strategy, using AI tools to drive organic performance and conversions
- Leverage AI tools (e.g. ChatGPT, Copilot, Jasper) for content, targeting and performance analysis
- Produce data-driven marketing reports and visual storyboards using AI-powered analytics tools
- Identify and test new digital channels and data sources to expand audience reach
Digital Marketing Executive in Brighton employer: Michael Page Marketing
Join a dynamic and innovative Brighton-based company that prioritises employee growth and embraces the latest in AI technology. With a collaborative work culture, you will have the opportunity to develop your skills in digital marketing while contributing to ambitious projects across Europe, the USA, and Asia. Enjoy a supportive environment that values creativity and offers unique benefits, including flexible working arrangements and access to cutting-edge tools.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Brighton
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend webinars, and join relevant groups. The more connections we make, the better our chances of landing that Digital Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your expertise in AI-driven marketing strategies. This will not only demonstrate your passion but also give us something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We should be ready to discuss how we can leverage AI tools and data-driven strategies to boost their marketing efforts. Knowledge is power!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Executive in Brighton
Some tips for your application 🫡
Show Your Passion for AI:Make sure to highlight your enthusiasm for AI and emerging technologies in your application. We love candidates who are excited about the tools that can drive our marketing efforts forward!
Tailor Your Experience:When writing your application, focus on your relevant experience with digital marketing campaigns, especially those involving PPC, SEO, and social media. We want to see how your skills align with what we do!
Be Data-Driven:Since this role is all about data-driven marketing, include examples of how you've used analytics to inform your strategies. Show us how you can leverage data to deliver measurable results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Michael Page Marketing
✨Know Your AI Tools
Familiarise yourself with the latest AI-driven marketing tools like ChatGPT and Jasper. Be ready to discuss how you've used these tools in past campaigns or how you plan to leverage them in this role.
✨Showcase Your Data Skills
Prepare examples of how you've used data to drive marketing decisions. Whether it's through Google Ads or social media analytics, be specific about the metrics you tracked and the results you achieved.
✨Understand the Market Landscape
Research the company's position within the industrial and engineering sectors. Knowing their competitors and market trends will help you demonstrate your passion for the industry and your strategic thinking.
✨Be Ready to Discuss Campaigns
Think of a few successful marketing campaigns you've executed in the past. Be prepared to explain your thought process, the challenges you faced, and how you measured success, especially in relation to audience segmentation and channel optimisation.
