We're partnering with an established and growing consumer retail business to find a commercially minded Product Marketing Lead to join its marketing team.
Are you the right applicant for this opportunity Find out by reading through the role overview below.
This is an exciting opportunity for a product-focused marketer who combines commercial thinking, creative storytelling and data-driven decision-making. You'll play a key role in shaping how products are positioned, promoted and brought to life across both physical and digital channels.
Client Details
A leading retail business based in South London.
4/5 days a week onsite
Description
As Product Marketing Lead, you'll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams.
You'll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales.
The Role.
- Develop and deliver annual product marketing strategies and plans focused on commercial growth.
- Identify priority and "hero" products and create compelling marketing stories around them.
- Translate product features into clear, engaging customer benefits.
- Lead product marketing activity across retail stores, e-commerce, email and social channels.
- Work across emerging and fast-growing channels, including platforms such as TikTok Shop.
- Monitor consumer, retail and cultural trends to identify new opportunities.
- Use customer insights and sales data to measure campaign performance and continually optimise activity.
- Champion the use of AI and new technologies to improve marketing productivity and performance.
- Work closely with Buying, E-commerce, Retail and other internal teams to deliver joined-up campaigns.
- Ensure all product marketing activity is commercially focused while maintaining a high standard of brand and content quality.
Profile
We're looking for an experienced product marketer who understands how to turn products into compelling customer propositions. xgikmsk
Essential Experience.
- Experience in retail product marketing with a track record of success (Retail and Product Marketing are essential)
- S...
Product Marketing Lead - Leading Retailer employer: Michael Page Marketing Careers
As a Product Planning Lead at our global technology and manufacturing organisation, you will thrive in a dynamic work culture that prioritises innovation and customer satisfaction. With a competitive salary, hybrid working model, and comprehensive benefits including private healthcare and generous annual leave, we are committed to fostering your professional growth and providing a supportive environment where your contributions directly impact product success across Europe.
Contact Details:
Michael Page Marketing Careers Recruitment Team
