Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
Client Details
A global travel brand (B2B)
Description
- Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
- Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
- Own digital marketing performance, large budget optimisation and ROI across multiple international markets
- Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
- Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
- Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
- Oversee reporting, attribution and performance dashboards to inform strategic decision-making
- Shape global SEO and organic growth strategies alongside content and digital teams
- Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile
- 10+ years' experience in demand generation, growth marketing and digital
- Experience leading international B2B marketing teams (This is essential)
- Experience working at a Head of + level previously is essential
- Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
- Experience managing large paid media and digital budgets
- A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
- Strong commercial acumen and experience working closely with sales leadership
- Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
- Experience leading distributed teams and driving performance across multiple regions
Job Offer
£70k - £80k
Bonus and Benefits
Central London - Hybrid - 3 to 4 days a week onsite
Growth and Demand Generation Lead - Travel (B2B) in London employer: Michael Page Marketing Careers
As a Product Planning Lead at our global technology and manufacturing organisation, you will thrive in a dynamic work culture that prioritises innovation and customer satisfaction. With a competitive salary, hybrid working model, and comprehensive benefits including private healthcare and generous annual leave, we are committed to fostering your professional growth and providing a supportive environment where your contributions directly impact product success across Europe.
Contact Details:
Michael Page Marketing Careers Recruitment Team
