At a Glance
- Tasks: Transform data into insights to enhance customer engagement and drive marketing strategies.
- Company: Leading organisation providing trusted services across the UK.
- Benefits: Competitive salary, flexible working, and a supportive team environment.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make a real impact on customer experiences.
- Qualifications: Experience in analytics, strong data skills, and a passion for customer insights.
The predicted salary is between 47500 - 47500 £ per year.
The Customer Insight and Marketing Analytics Manager leverages customer and marketing insight to optimise campaigns, enhance customer engagement, and shape data-driven strategies across marketing, digital, and customer experience functions.
They lead a high-performing team, driving collaboration, innovation, and continuous improvement to support business growth and deliver exceptional customer outcomes.
Client Details
A leading organisation delivering trusted services to businesses and consumers across the UK.
Description
As the Customer Insight and Marketing Analytics Manager you will have the following responsibilities:
- Turn complex customer, commercial, and market data into actionable insights that shape strategy and drive performance.
- Lead customer insight and feedback programmes, identifying opportunities to improve engagement, experience, and retention.
- Develop impactful reporting and dashboards that provide clear visibility of key trends, opportunities, and outcomes.
- Partner with the wider marketing, digital, CRM and UX teams to optimise customer journeys and support data-led decision-making.
- Own and enhance analytics capabilities, ensuring tools, platforms, and processes deliver maximum commercial value.
- Drive a culture of continuous improvement, innovation, and customer-centric thinking across the organisation.
- Line manage x2 members of staff.
- Profile
- A successful Customer Insight and Marketing Analytics Manager should have:
- Proven experience in a similar role, with demonstrable experience in customer insight, analytics etc.
- Strong data analysis, reporting, and visualisation skills.
- Comfortable using tools such as Power BI and web analytics tools - especially GA4.
- Experience working with CRM platforms and integrating data from multiple sources to generate actionable insights.
- Strong understanding of customer experience, customer journey analysis, data governance, and GDPR.
- Commercially minded leader with excellent stakeholder management, communication, and people development skills.
- Job Offer
- £42,000 - £47,500 per annum plus benefits
- Based Bedfordshire - flexible working - in office 2 days a week.
If you're interested in this role, apply now.
People are at the heart of Michael Page.
We are committed to creating an inclusive environment.
As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences.
If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.
Customer Insight and Marketing Analytics Manager employer: Michael Page Marketing Careers
As a Product Planning Lead at our global technology and manufacturing organisation, you will thrive in a dynamic work culture that prioritises innovation and customer satisfaction. With a competitive salary, hybrid working model, and comprehensive benefits including private healthcare and generous annual leave, we are committed to fostering your professional growth and providing a supportive environment where your contributions directly impact product success across Europe.
Contact Details:
Michael Page Marketing Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight and Marketing Analytics Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page Marketing Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page Marketing Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page Marketing Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page Marketing Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Insight and Marketing Analytics Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page Marketing Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page Marketing Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page Marketing Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page Marketing Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page Marketing Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page Marketing Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
