At a Glance
- Tasks: Create and optimise engaging content to boost organic traffic and conversions.
- Company: Leading tech and telecoms company with a focus on innovation.
- Benefits: Permanent role in a supportive team with additional benefits to be confirmed.
- Other info: Fast-paced environment with opportunities for growth and collaboration.
- Why this job: Join a vibrant industry and make a real impact with your SEO skills.
- Qualifications: Experience in SEO content marketing, especially in B2C eCommerce.
The predicted salary is between 33750 - 41250 £ per year.
Experience in SEO Content Marketing required - B2C eCommerce.
About Our Client
My Client are a leading and established player in the technology and telecoms sector. They focus on delivering innovative solutions and maintaining a strong presence in their field.
Job Description
- Content Creation and Optimisation (SEO, GEO & AEO)
- Plan, create and optimise SEO led content to drive organic traffic, engagement, conversion and revenue.
- Conduct keyword research, topic research, competitor analysis, and search intent analysis using SEMrush and Ahrefs to inform content strategy.
- Write quality, engaging and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
- Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages and digital touchpoints.
- Optimise content for featured snippets, answer engines, and AI driven search experiences.
Collaboration:
- Work closely with Paid Media to align organic and Paid Search strategies, keyword targeting, landing page optimisation and campaign messaging.
- Work with Product to support new launches and GTM activities.
- Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels.
Reporting & Performance Analysis:
- Monitor and report on organic content performance including rankings, traffic, engagement, conversions and AI search visibility.
- Use SEO and analytic tools to identify content opportunities, measure performance and provide actionable recommendations.
- Track competitor activity and emerging search developments.
The Successful Applicant
A successful Content Specialist (SEO, GEO, AEO) should have:
- Experience in SEO content marketing roles, ideally within B2C eCommerce.
- Proven experience creating and optimising content for traditional SEO and AI-led search platforms.
- Strong attention to tone, clarity and detail.
- Strong understanding of SEO principles and their application to content strategies.
- Familiarity with SEO tools: SEMrush, Ahrefs, Google Search Console, GA4.
- Understanding of GEO, AEO and AI-driven search trends is highly desirable.
- Proactive, collaborative and comfortable working within a fast-paced, performance driven environment.
- Curious and passionate about AI-driven marketing.
What's on Offer
Opportunity to work in a vibrant and innovative industry. Permanent position located in Reading with a supportive team environment. Additional benefits to be confirmed.
If you are a motivated Content Specialist looking to make an impact (SEO, GEO, AEO) in the technology and telecoms industry, we encourage you to apply today!
Content Specialist (SEO, GEO, AEO) in Reading employer: Michael Page International
Michael Page is an excellent employer, offering a vibrant and innovative work environment in Reading, where creativity and collaboration thrive. As a leading player in the technology and telecoms sector, employees benefit from a supportive team culture and opportunities for professional growth, making it an ideal place for motivated individuals to make a meaningful impact in their careers.
Contact Details:
Michael Page International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Specialist (SEO, GEO, AEO) in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Specialist (SEO, GEO, AEO) in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
