At a Glance
- Tasks: Lead innovative marketing strategies for a high-growth financial services firm across Europe.
- Company: Dynamic financial services company with a global growth vision based in London.
- Benefits: Competitive salary, career development opportunities, and a vibrant work culture.
- Other info: Fast-paced environment with opportunities to work on exciting projects and events.
- Why this job: Shape impactful marketing campaigns and drive brand visibility in the financial sector.
- Qualifications: Experience in financial services marketing and fluency in English and French preferred.
The predicted salary is between 51750 - 63250 £ per year.
Working for a high growth financial services firm in the capital markets space. This is a VP level role reporting to the head of department, globally.
About Our Client: The organisation operates in Financial Services and is based in London, with a global growth strategy. This role will be responsible for the brand and marketing strategy across all of their global territories, with a particular focus on France as well as other growth areas in Europe. French speaking would be advantageous in this role.
Responsibilities of the VP Marketing:
- Define the market opportunity and positioning for the business in the European market by using market intelligence and mapping the competitive landscape, working closely with the sales teams.
- Shape go-to-market strategies that deliver commercial and growth impact in line with business priorities, and plan 360 marketing campaigns from conception to production and distribution.
- Identify opportunities and gaps, explore partnerships and develop new initiatives where marketing can add commercial or reputational value, bringing ideas forward with a clear rationale.
- Spend carefully and intentionally, making every dollar count and prioritising investment in activities that deliver the greatest impact.
- Drive 360 marketing campaigns from conception to production and distribution.
- Build a credible and distinctive narrative, consistent with the business offering and positioning, for owned, earned and paid channels.
- Build and own the content and thought leadership pipeline, together with educational content, in line with business priorities.
- Manage the business presence at sponsored industry events and conferences, maximising brand visibility and commercial impact.
- Plan and deliver hosted client events, managing logistics, branding, stakeholder coordination and follow-up to deepen client relationships and support the sales pipeline.
- Conceptualise and deliver product and platform marketing, partnering closely with business leadership, regional Sales teams, and Markets and Product teams.
The Successful Applicant:
- Will have experience in financial services marketing on a European scale (ideally in the European derivatives and structured products market).
- Strong understanding of structured products and financial markets, with the ability to translate technical concepts into compelling marketing content.
- Knowledge and understanding of target audiences including professional and institutional investors, corporate treasurers, and consumers and producers of commodities.
- Experience working in a regulated environment and knowledge of the risk and compliance requirements associated with this, including legal and compliance requirements around financial communications and promotions.
- Proven experience in business development and marketing, supported by study or professional training in the field, with fluency in marketing best practice and the ability to apply it to commercial objectives.
- Demonstrated track record of delivering 360 campaigns from conception to production and distribution.
- Experience building and executing content and thought leadership strategies, together with product and platform marketing across marketing channels.
- Strong events experience spanning sponsored industry events and hosted client events.
- Experience managing third-party vendors and suppliers and working with supporting agencies.
- Experience working in a fast-paced environment.
- Ideally will be French speaking.
- Experience using AI tools to boost productivity across content, research and everyday tasks.
- English and French at a fluent level; fluency in German or another European language will be looked upon favourably.
- Excellent written and spoken communication skills, responsiveness, stakeholder and expectation management, and the ability to produce clear and detailed reporting.
- Proficiency with LinkedIn, Campaign Manager, HubSpot, WordPress and Asana.
What's on Offer: Competitive
VP Marketing in London employer: Michael Page International
As a not-for-profit organisation based in London, we pride ourselves on fostering a collaborative and high-performing work culture that prioritises professional growth and meaningful transformation. Our commitment to employee development is matched by a competitive salary and a standard benefits package, making us an excellent employer for those looking to make a significant impact in the technology and telecoms sector.
Contact Details:
Michael Page International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land VP Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
