At a Glance
- Tasks: Lead go-to-market strategies for innovative SaaS products and drive product adoption.
- Company: Join a fast-growing UK-based SaaS consultancy specialising in AI-powered solutions.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Exciting career progression opportunities in a thriving industry.
- Why this job: Make an impact in a dynamic environment while shaping the future of digital transformation.
- Qualifications: Experience in B2B software marketing and strong collaboration skills required.
The predicted salary is between 54000 - 66000 £ per year.
Working for a high growth market leading SaaS consultancy, this is a unique opportunity to join a scaling business.
About Our Client
Our client is a UK based SME SaaS consultancy specialising in AI-powered digital transformation, CRM consultancy and cloud-based solutions for the public sector and regulated industries. They are growing at pace due to their unique professional service and product offering.
Job Description
Go-to-Market Execution
- Execute go-to-market plans for new product launches, significant feature releases and market expansions, in line with the Go-To-Market (GTM) strategy defined by the Head of Product Marketing.
- Coordinate cross-functional GTM readiness across Product, Sales and Marketing Communications teams for all launches.
- Support the execution of campaigns that drive product awareness, trial and pipeline growth, briefing Marketing Communications clearly on requirements.
Positioning & Messaging
- Maintain and update the DMSS product positioning and messaging framework across the full product portfolio, in line with the architecture defined by the Head of Product Marketing.
- Partner with the Head of Product Marketing, Head of Product and Solutions Engineering to ensure messaging reflects validated customer insight and solution narratives.
- Develop product-specific messaging documents, value propositions and persona narratives for use across Sales and Marketing.
Market & Competitive Intelligence
- Execute the market and competitive intelligence programme defined by the Head of Product Marketing: gathering, analysing and synthesising insight on a regular cadence.
- Monitor competitor messaging, positioning, campaigns and market presence, producing regular competitive intelligence reports and battle card updates.
- Analyse win/loss data and customer feedback to identify patterns that should inform positioning and GTM strategy.
- Synthesise intelligence into clear, actionable briefings for the Head of Product Marketing, Product team and Sales.
Product Adoption & Feature Marketing
- Execute marketing strategies to drive adoption of new and existing product features, in line with the approach defined by the Head of Product Marketing.
- Develop in product, email and content led campaigns that communicate feature value to existing customers.
Requirements
- Proven experience executing GTM strategies for B2B software products, with measurable outcomes.
- Experience conducting market research, competitive analysis and customer insight work at a regular cadence.
- Proven ability to create high quality sales enablement materials and product marketing content across multiple formats.
- Experience measuring and reporting on product adoption and marketing campaign effectiveness.
- Strong cross-functional collaborator, comfortable working across Product, Sales and Marketing teams without formal authority.
- Data-driven mindset with the ability to translate insight into clear, actionable recommendations.
- Degree level or equivalent extensive commercial experience.
- Business and Professional services experience.
Will have access to London.
What's on Offer
We are looking to hire at head of or Manager/Lead level depending on experience.
Product Marketing Lead / Head of Product Marketing in London employer: Michael Page International
As a not-for-profit organisation based in London, we pride ourselves on fostering a collaborative and high-performing work culture that prioritises professional growth and meaningful transformation. Our commitment to employee development is matched by a competitive salary and a standard benefits package, making us an excellent employer for those looking to make a significant impact in the technology and telecoms sector.
Contact Details:
Michael Page International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead / Head of Product Marketing in London
✨Show Your Creative Side
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We think you need these skills to ace Product Marketing Lead / Head of Product Marketing in London
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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