At a Glance
- Tasks: Lead website management and performance marketing for a high-growth investment firm.
- Company: Join a rapidly scaling investment platform in London.
- Benefits: Competitive salary and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration.
- Why this job: Make an impact on digital strategy and enhance user experience.
- Qualifications: Experience in website optimisation and strong SEO knowledge required.
The predicted salary is between 31500 - 38500 £ per year.
Looking for a website and performance lead to join a high growth investment firm. This role will own and cope the website and performance marketing strategy.
About Our Client: The client is a rapidly scaling and credible investment platform who are looking to hire someone into their digital team in London. This is a newly created role reflecting the growing importance of the website as a core business platform for product discovery, investor education, campaign activation, lead generation and brand credibility.
The successful candidate will manage and optimise the company website, ensuring it is accurate, well-structured, commercially useful and aligned with business priorities. A key focus will be improving visibility across SEO, AI search and Generative Engine Optimisation/GEO, ensuring the brand, its funds and its investment themes are discoverable and well represented across search engines and answer engines.
Key responsibilities of the Digital Marketing Manager role:
- Own the day-to-day management, optimisation and performance of the company website.
- Manage website updates, landing pages, fund pages, educational content and campaign pages.
- Work with marketing, content, research, product, sales, compliance and external agencies to ensure website content is accurate, compliant and effective.
- Improve website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.
- Lead SEO activity across technical SEO, on-page optimisation, content optimisation and organic search reporting.
- Monitor and improve rankings for key strategic terms across the brand, ETFs, ETCs, thematic investing, active ETFs, commodities and other priority investment themes.
- Identify search-led content opportunities and optimise existing content to improve visibility and engagement.
- Lead the company's approach to AI search and GEO, including monitoring how the business, funds and themes appear in AI-generated search results.
- Ensure content is structured to support discoverability by AI platforms, including clear explanations, FAQs, structured data and authoritative source material.
- Own website and search performance reporting, using tools such as Google Analytics, Google Search Console, Looker Studio and other relevant platforms.
- Build clear insight on website traffic, engagement, rankings, conversions and content effectiveness.
- Support product launches, issuer campaigns and marketing activity with high-performing website journeys.
- Stay up to date with developments in SEO, AI search, GEO and changing digital behaviour.
The Successful Applicant:
Essential:
- Experience managing and optimising websites, ideally in B2B, financial services, asset management or professional services.
- Good working knowledge of SEO, including technical SEO, on-page SEO and content optimisation.
- Experience using Google Analytics, Google Search Console and other digital performance tools.
- Strong analytical skills and the ability to turn data into practical recommendations.
- Excellent attention to detail, especially when working with regulated or technical content.
- Strong stakeholder management skills and confidence working with senior colleagues.
- Ability to manage agencies and external digital partners.
- Excellent written communication skills and an understanding of how to structure content for clarity, search and conversion.
- Comfortable managing website tracking requirements, including Google Tag Manager, GA4, pixels and third-party scripts.
Preferred:
- Experience in asset management, ETFs or wider financial services.
- Experience with CMS platforms, CRM systems and marketing automation tools.
- Understanding of AI search, GEO, Google AI Overviews or answer engine optimisation.
- Knowledge of HTML, structured data/schema markup, UX or conversion rate optimisation.
- Experience supporting product launches, investment campaigns or lead-generation activity.
- Basic understanding of HTML, JavaScript, consent tools and how tracking scripts interact with websites.
What's on Offer: Competitive.
Digital Marketing Manager in London employer: Michael Page International
Michael Page is an excellent employer, offering a dynamic work environment in Leeds that fosters professional growth and development. With a strong focus on mentoring and team collaboration, employees benefit from hybrid working arrangements and a competitive salary package, including performance-based bonuses. Joining this multinational organisation means being part of a high-growth team dedicated to delivering exceptional tax compliance services across diverse sectors.
Contact Details:
Michael Page International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
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We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Michael Page International
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✨Be Ready for Scenario-Based Questions
At Michael Page International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
