At a Glance
- Tasks: Lead global B2B content strategy and manage a dynamic team of Content Managers.
- Company: Join a market-leading travel brand with a fast-paced environment.
- Benefits: Competitive salary, hybrid working, and great benefits package.
- Other info: Opportunity for growth in a collaborative, international setting.
- Why this job: Shape how a global brand connects with customers and make an impact.
- Qualifications: Extensive B2B content strategy experience and strong leadership skills.
The predicted salary is between 40500 - 49500 £ per year.
Shape how a global brand connects with customers worldwide. A chance to join a fast-paced and exciting travel brand.
About Our Client: A market leading B2B Travel brand.
Job Description:
- Develop and lead the global B2B content strategy, aligned with commercial objectives and audience needs.
- Own content planning and delivery for the EMEA region across digital channels and sales enablement.
- Lead, mentor and support an established international team of Content Managers (x2).
- Drive consistency in brand messaging, tone of voice and editorial standards across all markets.
- Create content that supports the full customer journey, from awareness through to conversion.
- Partner with SEO specialists to optimise content for search, AI-powered discovery, AEO and LLM search experiences.
- Manage freelancers, agencies and external content partners to deliver high-quality content at scale.
- Champion the use of AI tools to improve content quality, efficiency and workflow.
- Develop effective content planning, governance and prioritisation processes.
- Build strong relationships with senior stakeholders, balancing business priorities across multiple regions.
- Use data and performance insights to continually optimise content and demonstrate commercial impact.
- Encourage collaboration and knowledge sharing across global marketing teams.
The Successful Applicant:
- Extensive experience developing and delivering B2B content strategies.
- Experience leading and developing content teams within international or matrix organisations.
- Outstanding writing, editing and storytelling skills across multiple content formats.
- A commercial mindset with experience supporting demand generation, lead nurturing and sales enablement.
- Strong stakeholder management and influencing skills.
- Experience establishing editorial standards, messaging frameworks and content governance.
- Knowledge of SEO, AI search, AEO and evolving content discovery best practice.
- Experience using AI content tools to improve workflows and productivity.
- Confidence managing agencies, freelancers and external partners.
- Excellent planning and organisational skills, with the ability to manage competing priorities across multiple regions.
What's on Offer: 60k - 65k + Good Benefits. Hybrid working. 3 days a week in their central London office.
Content Lead (B2B) - Global Travel Brand in London employer: Michael Page International
Join a dynamic and innovative global travel brand that prioritises employee growth and collaboration. With a strong focus on hybrid working, you will enjoy the flexibility of three days in our vibrant London office while being part of a supportive culture that champions creativity and professional development. Benefit from competitive salary packages, comprehensive benefits, and the opportunity to lead a talented international team, making a significant impact on our B2B content strategy.
Contact Details:
Michael Page International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Lead (B2B) - Global Travel Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Lead (B2B) - Global Travel Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
