At a Glance
- Tasks: Lead B2B marketing strategy for a global payments platform across Europe.
- Company: Join a renowned global payments platform with innovative offerings.
- Benefits: Competitive day rate and opportunity to work on impactful projects.
- Other info: Dynamic role with opportunities for strategic impact and collaboration.
- Why this job: Shape the future of B2B services in the financial sector.
- Qualifications: Experience in B2B marketing within financial services or FinTech.
A new role, working with a renowned payments platform. This is an exciting day-rate opportunity.
About Our Client:
Our client is a leading and renowned global payments platform who are launching a new B2B service and product offering. This role will be responsible for marketing the new product offering across European territories. The role is based in London and will be on an initial day rate contract.
The responsibilities of the B2B Marketing Lead:
- Own and deliver the integrated UK&I B2B marketing strategy and 12-month activation plan across research, content, campaigns, sales enablement and client engagement.
- Lead associated market research programmes, from brief and audience definition through to development of actionable insights and external activation.
- Develop a portfolio of issuer- and acquirer-ready content and sales-enablement assets, including thought leadership, digital content and compelling UK&I case studies.
- Plan and execute targeted marketing activity to build awareness, create demand and support increased commercial-card acceptance among priority audiences.
- Develop and deliver client engagement programmes, including webinars, roundtables and events, connecting thought leadership and research to commercial conversations.
- Partner with Sales, Product and European/Global Marketing teams to ensure UK&I activity is commercially relevant, scalable and complementary to existing programmes.
- Own programme measurement, budget and agency management, demonstrating marketing impact through agreed engagement, activation and commercial KPIs.
- Drive stakeholder engagement across marketing, sales and product teams, but also with client marketing contacts where relevant.
The Successful Applicant:
The successful candidate for the B2B Marketing Lead role will have:
- B2B Marketing experience within a financial services/FinTech/Payments background.
- Familiarity with working within a matrixed environment and how to navigate this.
- Strategic and hands-on experience across all B2B channels.
- The role will cover brand awareness and lead generation programmes.
What's on Offer:
This role will be contract on an initial day rate.
B2B Marketing Lead in London employer: Michael Page International
As a not-for-profit organisation based in London, we pride ourselves on fostering a collaborative and high-performing work culture that prioritises professional growth and meaningful transformation. Our commitment to employee development is matched by a competitive salary and a standard benefits package, making us an excellent employer for those looking to make a significant impact in the technology and telecoms sector.
Contact Details:
Michael Page International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Lead in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace B2B Marketing Lead in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Michael Page International from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Michael Page International specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Michael Page International
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Michael Page International, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Michael Page International you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Michael Page International that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Michael Page International, so think on your feet and don't hesitate to showcase your creativity!
