At a Glance
- Tasks: Lead retail marketing strategies to enhance customer experience across 450+ stores.
- Company: Join a leading retailer with a focus on innovation and customer engagement.
- Benefits: Competitive salary of £65,000 plus benefits and flexible hybrid working.
- Other info: Dynamic role with opportunities for creativity and strategic planning.
- Why this job: Make a real impact on customer journeys and brand communication in retail.
- Qualifications: Experience in retail marketing, visual merchandising, and team management required.
The predicted salary is between 26771 - 32721 £ per year.
Retail Marketing Manager opportunity
Hybrid working based in Surrey / Berkshire area
About Our Client
Leading retailer
Job Description
The Retail Marketing Manager will have ownership for the Customer Experience for the store sales channel. Playing a pivotal role in managing the retail marketing strategy across visual merchandising and store marketing across 450+ stores in the UK and Europe. Managing a team of 4, you will lead the development and execution of impactful store marketing strategies that drive customer engagement, enhance the in-store customer journey, boost foot traffic, and ensure the brand is consistently and effectively communicated.
The Retail Marketing Manager is responsible for three key areas: point-of-sale (PoS) strategies, visual merchandising, local marketing. You will work closely with the Op's & Merchandising Directors and their direct reports on how to best optimise the customer experience in store.
The Successful Applicant
- Marketing generalist experience
- Extensive retail marketing experience
- Knowledge & experience of Store Marketing & POS, Visual Merchandising & Format design
- Proven experience in retail marketing, specifically in managing PoS, visual merchandising, and localised campaigns
- A solid understanding of customer behaviour and shopper marketing principles
- Ability to adapt strategies for different regional markets while maintaining brand consistency
- Strong creative eye
- People management skills
- Strategic thinker
- Planner & well organised
What's on Offer
65,000 plus benefits and hybrid/flexible working available
Retail Marketing Manager in Guildford employer: Michael Page International
As a leading retailer based in Surrey, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our Retail Marketing Manager role offers the opportunity to lead a talented team while implementing innovative marketing strategies across our extensive store network, all within a supportive environment that values creativity and collaboration. With competitive salaries and flexible working arrangements, we are committed to ensuring our employees find meaningful and rewarding careers with us.
Contact Details:
Michael Page International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Manager in Guildford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Marketing Manager in Guildford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
