At a Glance
- Tasks: Lead website management and performance marketing for a high-growth investment firm.
- Company: Join a rapidly scaling investment platform in London.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: Collaborate with diverse teams and stay ahead in digital trends.
- Why this job: Make an impact in digital marketing within the financial services sector.
- Qualifications: Experience in website optimisation and strong SEO knowledge required.
The predicted salary is between 31500 - 38500 £ per year.
Looking for a website and performance lead to join a high growth investment firm. This role will own and cope the website and performance marketing strategy.
About Our Client: The client is a rapidly scaling and credible investment platform who are looking to hire someone into their digital team in London. This is a newly created role reflecting the growing importance of the website as a core business platform for product discovery, investor education, campaign activation, lead generation and brand credibility.
The successful candidate will manage and optimise the company website, ensuring it is accurate, well-structured, commercially useful and aligned with business priorities. A key focus will be improving visibility across SEO, AI search and Generative Engine Optimisation/GEO, ensuring the brand, its funds and its investment themes are discoverable and well represented across search engines and answer engines.
Key responsibilities of the Digital Marketing Manager role:
- Own the day-to-day management, optimisation and performance of the company website.
- Manage website updates, landing pages, fund pages, educational content and campaign pages.
- Work with marketing, content, research, product, sales, compliance and external agencies to ensure website content is accurate, compliant and effective.
- Improve website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.
- Lead SEO activity across technical SEO, on-page optimisation, content optimisation and organic search reporting.
- Monitor and improve rankings for key strategic terms across the brand, ETFs, ETCs, thematic investing, active ETFs, commodities and other priority investment themes.
- Identify search-led content opportunities and optimise existing content to improve visibility and engagement.
- Lead the company's approach to AI search and GEO, including monitoring how the business, funds and themes appear in AI-generated search results.
- Ensure content is structured to support discoverability by AI platforms, including clear explanations, FAQs, structured data and authoritative source material.
- Own website and search performance reporting, using tools such as Google Analytics, Google Search Console, Looker Studio and other relevant platforms.
- Build clear insight on website traffic, engagement, rankings, conversions and content effectiveness.
- Support product launches, issuer campaigns and marketing activity with high-performing website journeys.
- Stay up to date with developments in SEO, AI search, GEO and changing digital behaviour.
The Successful Applicant:
Essential:
- Experience managing and optimising websites, ideally in B2B, financial services, asset management or professional services.
- Good working knowledge of SEO, including technical SEO, on-page SEO and content optimisation.
- Experience using Google Analytics, Google Search Console and other digital performance tools.
- Strong analytical skills and the ability to turn data into practical recommendations.
- Excellent attention to detail, especially when working with regulated or technical content.
- Strong stakeholder management skills and confidence working with senior colleagues.
- Ability to manage agencies and external digital partners.
- Excellent written communication skills and an understanding of how to structure content for clarity, search and conversion.
- Comfortable managing website tracking requirements, including Google Tag Manager, GA4, pixels and third-party scripts.
Preferred:
- Experience in asset management, ETFs or wider financial services.
- Experience with CMS platforms, CRM systems and marketing automation tools.
- Understanding of AI search, GEO, Google AI Overviews or answer engine optimisation.
- Knowledge of HTML, structured data/schema markup, UX or conversion rate optimisation.
- Experience supporting product launches, investment campaigns or lead-generation activity.
- Basic understanding of HTML, JavaScript, consent tools and how tracking scripts interact with websites.
What's on Offer: Competitive.
Digital Marketing Manager employer: Michael Page International
Michael Page is an excellent employer, offering a dynamic work environment in Leeds that fosters professional growth and development. With a strong focus on mentoring and team collaboration, employees benefit from hybrid working arrangements and a competitive salary package, including performance-based bonuses. Joining this multinational organisation means being part of a high-growth team dedicated to delivering exceptional tax compliance services across diverse sectors.
Contact Details:
Michael Page International Recruitment Team
