B2B Marketing Lead

B2B Marketing Lead

Full-Time On-site
Michael Page International

Reference: JN-112026-7142306Posted: 2026-11-12Location: London, England, GBCompany: Michael PageJob function: Marketing & AgencySubsector: Financial ServicesSector: Financial ServicesWhere: LondonContract type: InterimConsultant name: Rebecca MooreConsultant phone: +44 20 7269 2146A new role, working with a renowned payments platformThis is an exciting day-rate opportunityAbout Our Client Our client are a leading and renowned global payments platform who are launching a new B2B service and product offering - this role will be responsible for marketing the new product offering across European territories. The role is based in London and will be on an initial day rate contract. Job DescriptionThe responsibilities of the B2B Marketing Lead:Own and deliver the integrated UK&I B2B marketing strategy and 12-month activation plan across research, content, campaigns, sales enablement and client engagement.Lead associated market research programmes, from brief and audience definition through to development of actionable insights and external activation.Develop a portfolio of issuer-, and acquirer -ready content and sales-enablement assets, including thought leadership, digital content and compelling UK&I case studies.Plan and execute targeted marketing activity to build awareness, create demand and support increased commercial-card acceptance among priority audiences.Develop and deliver client engagement programmes, including webinars, roundtables and events, connecting thought leadership and research to commercial conversations.Partner with Sales, Product and European/Global Marketing teams to ensure UK&I activity is commercially relevant, scalable and complementary to existing programmes.Own programme measurement, budget and agency management, demonstrating marketing impact through agreed engagement, activation and commercial KPIs.Drive stakeholder engagement across marketing, sales and product teams, but also with client marketing contacts where relevantThe Successful ApplicantThe successful candidate for the B2B Marketing Lead role:Will have B2B Marketing experience within a financial services/FinTech/Payments backgroundWill be familiar with working within a matrixed environment and how to navigate thisStrategic and hands on experience across all B2B channelsThe role will cover brand awareness and lead generation programmes.What's on Offer This role will be contract on an initial day rate.

B2B Marketing Lead employer: Michael Page International

As a not-for-profit organisation based in London, we pride ourselves on fostering a collaborative and high-performing work culture that prioritises professional growth and meaningful transformation. Our commitment to employee development is matched by a competitive salary and a standard benefits package, making us an excellent employer for those looking to make a significant impact in the technology and telecoms sector.

Michael Page International

Contact Details:

Michael Page International Recruitment Team