Wayfinding Planner & Strategist
Wayfinding Planner & Strategist

Wayfinding Planner & Strategist

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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Michael Page Digital

At a Glance

  • Tasks: Create innovative navigation systems for diverse environments, enhancing user experiences.
  • Company: Join a globally recognised design consultancy focused on impactful brand experiences.
  • Benefits: Enjoy flexible working hours and be part of exciting, high-profile projects.
  • Other info: Opportunity to gain professional accreditation and work on international projects.
  • Why this job: Collaborate with creative minds and tackle unique design challenges in a supportive culture.
  • Qualifications: Degree in Graphic Design, Interior Design, or Architecture; proficiency in design software required.

The predicted salary is between 36000 - 60000 £ per year.

Job Description

Global practice of designers and change makers who aspire to create spaces and places where humanity can thrive in harmony with the environment are looking for a dynamic way finding planner.

You'll be working on international projects, collaborating with architects, interior designers, urban planners and more.

Client Details

Internationally renowned design consultancy who specialise in crafting brand propositions and design experiences that have been inspiring audiences to connect with brands and spaces for decades.

At the heart of their design ethos is the importance of people and how they engage emotionally and physically with brands, communities and places. With an array of clients and a portfolio of projects that always offer an exciting, immerse and multi-sensory journey through the essence of a brand; their team of highly creative and strategically minded thinkers are ready to tackle any design challenge.

The company are striving to create a supportive and flexible work culture that allows individuals to take ownership of their career development, while also giving them the tools and opportunities to succeed.

The don't just create directional signage, they endeavour to produce navigational customer touch points that highlight the brand expression of the environment and enhances user experience.

Description

A Way finding Planner, also known as a Way finding Strategist or Consultant, is a specialist responsible for creating clear and effective navigation systems in various environments.

They analyse spaces, user journeys and circulation, identify potential obstacles, decision points, and develop strategies to guide people through buildings, campuses, cities, or other complex environments, using signage, maps, and other visual aids.

For this position, they are looking for someone who is a passionate, innovative, and collaborative experiential designer.

This role will be to integrate graphic communication, cartography, branding, signage and way finding in fresh and creative ways for wide-ranging and high-profile projects. This role combines design, problem-solving, and understanding of human behaviour to ensure a positive and seamless user experience.

Common and baseline responsibilities, including, but not limited to..

Analysis and Planning:

* Conducting site analysis to understand environmental and user behaviour.* Identifying decision points, sight lines, and existing cues within the space.* Developing comprehensive way finding strategies and design solutions.* Identify primary, secondary and tertiary user journeys and circulation

Design and Implementation:

* Designing signage systems based on identified sign typologies, including public realm, building and campus branding, entrance identification, maps, directories, and tenant boards.* Working with the way finding design team to develop a visual language for the environment, including typography, iconography, cartography, colours, and patterns.* Collaborating with architects, urban planners, and other stakeholders to integrate way finding systems into the environment.

Communication and Collaboration:

* Communicating way finding strategies and design solutions to clients, internal team members and other stakeholders.* Working with way finding team and client project team to ensure the successful execution of way finding projects.* Representing the professional standards of the design firm to clients and other stakeholders.

Problem-Solving:

* Identifying and addressing potential navigation challenges, such as confusing routes, poor visibility, or inaccessible areas.* Developing creative solutions to improve navigation and enhance the user experience.

Profile

General Proficiencies (including, but not limited to):

* Strong understanding of design principles, including visual communication, spatial orientation, and information design.* Ability to analyse and report complex environments and identify key navigation challenges.* Excellent problem-solving and communication skills.* Proficiency in design software and other relevant tools.* Experience in large-scale environmental graphic design projects.

Frequently used software:

* Knowledge of 2D/3D production software; Auto CAD and Vector works. (Advantage)* Knowledge of Adobe Creative Suite; In Design, Illustrator and Photo shop. (Necessary)* Proficiency in Microsoft Office and Outlook. (Necessary)* 3D Software, such as Sketch Up (Advantage)* Visualisation tools such as Enscape and VRay (Advantage)* Conceptual modelling tools such as Rhino and Grasshopper (Advantage)* Knowledge of Rhino, Premier Pro, HTML or After Effects a plus

Certifications/Education:

* A degree in Graphic Design, Interior Design, Architecture, or a related design field.* LEED GA within 6 months of hire.* Professional Accreditation in one area of Living Design that interests you: LEED AP with Specialty, BREEAM AP, WELL AP, SITES AP, Passive House Institute Certified Passive House Consultant/Designer CPHC/CPHD, ILFI Living Future Accreditation or RELi

Job Offer

– Flexible working

– Exciting projects

– Great team culture

Wayfinding Planner & Strategist employer: Michael Page Digital

Join an internationally renowned design consultancy that champions creativity and collaboration, where your role as a Wayfinding Planner & Strategist will allow you to work on exciting global projects alongside talented architects and urban planners. With a strong emphasis on employee growth and a supportive, flexible work culture, you'll have the opportunity to take ownership of your career while contributing to innovative design solutions that enhance user experiences. This is not just a job; it's a chance to be part of a dynamic team dedicated to creating spaces that resonate with people and brands alike.
Michael Page Digital

Contact Detail:

Michael Page Digital Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Wayfinding Planner & Strategist

✨Tip Number 1

Familiarise yourself with the latest trends in wayfinding design and environmental graphics. This will not only enhance your understanding of the field but also allow you to speak confidently about innovative solutions during interviews.

✨Tip Number 2

Network with professionals in the design and architecture sectors. Attend industry events, webinars, or workshops where you can meet potential colleagues and learn more about the collaborative nature of projects at StudySmarter.

✨Tip Number 3

Showcase your problem-solving skills by preparing case studies of past projects where you successfully navigated complex design challenges. Be ready to discuss these examples in detail during your interview.

✨Tip Number 4

Research our company culture and values at StudySmarter. Understanding our ethos will help you align your responses in interviews and demonstrate how you can contribute to our mission of creating engaging spaces.

We think you need these skills to ace Wayfinding Planner & Strategist

Spatial Analysis
User Journey Mapping
Signage Design
Visual Communication
Environmental Graphic Design
Collaboration with Architects and Urban Planners
Problem-Solving Skills
Proficiency in Adobe Creative Suite
Knowledge of 2D/3D Production Software
Understanding of Human Behaviour
Cartography Skills
Branding Integration
Communication Skills
Attention to Detail
Project Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in wayfinding, design principles, and any collaborative projects you've worked on. Emphasise your problem-solving skills and proficiency in design software that aligns with the job requirements.

Craft a Compelling Cover Letter: In your cover letter, express your passion for experiential design and how it relates to the role of a Wayfinding Planner. Mention specific projects or experiences that demonstrate your ability to create effective navigation systems and enhance user experiences.

Showcase Your Portfolio: Include a portfolio that showcases your best work in environmental graphic design, particularly any projects that involved wayfinding strategies. Highlight your design process and the impact your work had on user navigation and experience.

Highlight Relevant Skills: Clearly list your skills that are pertinent to the role, such as proficiency in Adobe Creative Suite, AutoCAD, and any other design software mentioned in the job description. Also, mention any certifications or education that align with the company's focus on design and sustainability.

How to prepare for a job interview at Michael Page Digital

✨Showcase Your Design Knowledge

Make sure to highlight your understanding of design principles, especially in visual communication and spatial orientation. Be prepared to discuss how these principles apply to wayfinding and user experience.

✨Demonstrate Problem-Solving Skills

Prepare examples of past projects where you identified navigation challenges and developed creative solutions. This will show your ability to think critically and address real-world issues in design.

✨Familiarise Yourself with Relevant Software

Brush up on your skills with Adobe Creative Suite and any other relevant design software mentioned in the job description. Being able to discuss your proficiency in these tools can set you apart from other candidates.

✨Emphasise Collaboration Experience

Since this role involves working with architects and urban planners, be ready to share experiences where you successfully collaborated with other professionals. Highlight your communication skills and ability to integrate feedback into your designs.

Wayfinding Planner & Strategist
Michael Page Digital
Location: London
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