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- Tasks: Lead digital marketing strategies to boost conference registrations and manage a dynamic team.
- Company: Join an award-winning conference company known for its innovative approach.
- Benefits: Enjoy a competitive salary, potential remote work, and a supportive work culture.
- Why this job: Be part of a creative team making a real impact in the events industry.
- Qualifications: Experience in driving sales through digital channels and strong analytical skills required.
- Other info: Opportunity to mentor and grow within a forward-thinking organisation.
The predicted salary is between 43200 - 72000 £ per year.
Fantastic opportunity for a Marketing Director to join an award winning conference company.
Client Details: An award winning conference company.
Description:
- Strategic Leadership: Develop and implement comprehensive digital marketing strategies to promote conferences and drive delegate registrations.
- Team Management: Lead and mentor the digital marketing team, fostering a culture of innovation and continuous improvement.
- Campaign Oversight: Oversee the planning, execution, and optimization of digital campaigns across various channels, including email, social media, SEO, and PPC.
- Data Analysis: Utilize analytics tools to monitor campaign performance, generate insights, and inform strategic decisions.
- Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
- Stakeholder Collaboration: Work closely with internal teams, including sales and event planning, to align marketing strategies with business objectives.
Profile:
- Proven expertise in driving delegate sales through digital/offline channels.
- Proven expertise in driving sponsorship sales through offline/digital channels.
- Strong understanding of current digital marketing tools and best practices.
- Excellent analytical, organizational, and communication skills.
Job Offer:
- Competitive salary and package.
- Potential for remote working.
Marketing Director employer: Michael Page Digital
Contact Detail:
Michael Page Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the conference and events industry. Attend relevant events or webinars to connect with potential colleagues and industry leaders who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest digital marketing trends and tools. Being well-versed in current strategies will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led. Highlight your ability to analyse data and make informed decisions, as this is crucial for the Marketing Director role.
✨Tip Number 4
Showcase your leadership skills by discussing how you've mentored teams in the past. Emphasising your experience in fostering a culture of innovation will resonate well with the company's values.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, team management, and campaign oversight. Use specific examples that demonstrate your success in driving delegate and sponsorship sales.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic leadership skills and your understanding of the conference industry. Mention how your previous experiences align with the responsibilities outlined in the job description.
Highlight Analytical Skills: In your application, emphasise your proficiency with analytics tools and how you've used data to inform marketing strategies. Provide concrete examples of how your analytical skills have led to successful campaigns.
Showcase Collaboration Experience: Demonstrate your ability to work with various stakeholders by including examples of past collaborations with sales and event planning teams. This will show that you can align marketing strategies with broader business objectives.
How to prepare for a job interview at Michael Page Digital
✨Showcase Your Strategic Vision
As a Marketing Director, it's crucial to demonstrate your ability to develop and implement comprehensive marketing strategies. Be prepared to discuss specific examples of past campaigns you've led, focusing on how you aligned them with business objectives and drove results.
✨Highlight Team Leadership Skills
Since the role involves leading a digital marketing team, share your experiences in mentoring and fostering innovation within your teams. Discuss how you've cultivated a positive team culture and encouraged continuous improvement among team members.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used analytics tools to monitor campaign performance. Provide examples of how data insights have informed your strategic decisions and led to successful outcomes in previous roles.
✨Prepare for Budget Management Questions
Budget management is key in this role, so be prepared to discuss your experience in managing marketing budgets. Highlight how you've efficiently allocated resources to achieve maximum ROI and any challenges you've faced in this area.
