At a Glance
- Tasks: Manage and optimise paid search campaigns across Google Ads and Microsoft Ads.
- Company: International men's fashion brand with strong values and sustainable practices.
- Benefits: Salary up to £40,000, performance bonus, pension, health cover, and 50% instore discount.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make an impact in the fashion industry through innovative marketing.
- Qualifications: Experience in paid search, strong analytical skills, and excellent communication abilities.
The predicted salary is between 40000 - 40000 £ per year.
Client Details: This is an international men's fashion brand, founded and run from London. They have great values and business practices, believing in making quality products in a sustainable way. They work 3-4 days/week in the office and have a strong sense of camaraderie and collaboration.
Description
Key Responsibilities:- Build, manage, and optimise paid search, Pmax, Demand Gen and YouTube campaigns across Google Ads and Microsoft Ads.
- Own day to day optimisations across keywords, bids, budgets, ad copy, and landing pages.
- Conduct regular search query, keywords, and audience analysis.
- Monitor AI-led campaigns including URL exclusions, interpreting insights and recommending actions.
- Support and help manage feed optimisation.
- Manage ongoing Demand Gen/ Pmax asset group updates, including creative refreshes and asset group testing, asset performance reviews and optimisation, and audience signal refinement.
- Support and help manage a structured testing roadmap across all paid activities.
- Plan, implement, and evaluate tests across bidding, creative, assets, and landing pages.
- Document test results clearly and translate learnings into actionable recommendations.
- Produce regular performance reports and dashboards.
- Analyse performance data to generate clear insights and optimisation opportunities, utilising 3rd party data.
- Support performance reviews by explaining what's working, why it's working, and what to do next.
- Collaborate with brand, creative, web, trade, and CRM teams to ensure alignment across channels.
- Support conversations with platform partners (e.g. Google) where required.
- Brief in new codes and URLs to the web & CSR teams.
- Test all new promotions before they go live to ensure a good customer experience.
- Coordinate the digital marketing offer schedule and work with our other marketing teams to ensure promotions are consistent across channels.
A successful Performance Marketing Executive should have:
- Solid paid search experience (Google, Bing ads platforms), with a strong track record of running successful campaigns from conception, execution & data analysis.
- Strong analytical thinkers with excellent numerical skills.
- High attention to details and able to manipulate data using advanced Excel.
- Articulate, verbally and in writing, able to simplify and convey complex data and the insights gathered from it.
- Up to date with market and technological related innovations.
- Clear communicator with a proactive, problem-solving mindset.
- Experience of working in a retail e-commerce environment is beneficial but not essential.
- Self-sufficient, with the ability to plan, prioritise, and manage workload effectively.
- Well organised, efficient, and comfortable working to tight deadlines.
- Strong communication skills and the ability to present information clearly to a range of audiences.
- Collaborative team player with strong interpersonal skills.
- Quick learner and pro-active, with a problem-solving mindset.
- Proficient in Google Ads Editor and Microsoft Ads Editor.
- Experience using GA4 / Adobe Analytics.
- Familiarity with Power BI.
Salary up to £40,000. Discretionary performance bonus. Pension, health cover, life assurance. 50% instore discount.
Performance Marketing Executive - Paid Search in London employer: Michael Page Digital
Join a leading international men's fashion brand based in London, where sustainability and quality are at the heart of our values. We foster a collaborative work culture that encourages camaraderie among team members, offering flexible working arrangements of 3-4 days in the office. With a focus on employee growth, we provide opportunities for professional development and a generous benefits package, including a competitive salary, performance bonuses, and substantial staff discounts.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive - Paid Search in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Executive - Paid Search in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
