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- Tasks: Lead digital marketing strategies and influencer programs to boost brand presence in the UK.
- Company: Join a dynamic disruptor in the prize competition space, redefining engagement.
- Benefits: Enjoy a competitive salary and a vibrant work culture with growth opportunities.
- Why this job: Be at the forefront of innovative marketing, shaping brand conversations across social platforms.
- Qualifications: 4+ years in marketing leadership, ideally from a fast-paced start-up in retail.
- Other info: Ideal for those passionate about brand activations and understanding UK consumer trends.
The predicted salary is between 43200 - 72000 £ per year.
Fantastic opportunity for a Head of Digital Marketing to join a disruptor in the prize competition space.
Client Details: Prize competition in a unique way.
Description:
- Define and execute the brand positioning in the UK, ensuring strong local relevance while aligning with global brand guidelines.
- Develop and lead an influencer marketing program, identifying high-impact influencers, financial thought leaders, and local personalities who align with our brand values.
- Identify, plan, and execute strategic offline marketing initiatives, including sponsorships, brand activations, and experiential campaigns that strengthen presence in the UK.
- Oversee the execution of a high-impact social media strategy, ensuring they dominate conversations across relevant social platforms (Instagram, Facebook, TikTok, X, YouTube).
- Track brand awareness, engagement, and campaign effectiveness, ensuring optimisation and ROI-driven decision-making.
Profile:
- Experience in marketing, with 4 years in leadership managing a team ideally from a high-octane start-up environment in the retail sector.
- Deep expertise in positioning, brand activations, and offline marketing - you know how to create impact beyond digital performance campaigns.
- Strong understanding of UK consumer behaviour, market trends, and media landscape, including a pulse on UK's retail sector.
- Experience managing agency relationships, from creative production to influencer collaborations.
- Data-driven mindset, with experience in tracking campaign performance, optimising budgets, and driving ROI.
Job Offer: Competitive salary and package.
Head of Digital Marketing employer: Michael Page Digital
Contact Detail:
Michael Page Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who have experience in the retail sector. Attend industry events or webinars to connect with potential colleagues and influencers who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and consumer behaviour in the UK. Follow relevant blogs, podcasts, and social media channels to gather insights that you can discuss during interviews, showcasing your knowledge and passion for the industry.
✨Tip Number 3
Prepare to discuss specific examples of successful brand activations and influencer campaigns you've led in the past. Highlight your strategic thinking and how you measured the effectiveness of these initiatives to demonstrate your data-driven mindset.
✨Tip Number 4
Research StudySmarter's values and mission to align your personal brand with ours. Be ready to articulate how your vision for digital marketing can enhance our presence in the UK and resonate with our target audience.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in leadership roles. Emphasise your achievements in brand positioning and offline marketing initiatives to align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the UK market. Mention specific examples of successful campaigns you've led and how they relate to the role.
Showcase Data-Driven Success: In your application, include metrics and data that demonstrate your ability to track campaign performance and optimise budgets. This will highlight your data-driven mindset, which is crucial for this position.
Research the Company: Familiarise yourself with the company's brand values and recent marketing initiatives. This knowledge will help you tailor your application and show that you're genuinely interested in contributing to their success.
How to prepare for a job interview at Michael Page Digital
✨Showcase Your Leadership Experience
Make sure to highlight your previous leadership roles, especially in high-octane start-up environments. Discuss specific examples of how you managed teams and drove successful marketing initiatives.
✨Demonstrate Your Understanding of the UK Market
Prepare to discuss your insights into UK consumer behaviour and market trends. This will show that you have a strong grasp of the local landscape and can tailor strategies accordingly.
✨Prepare for Strategic Discussions
Be ready to talk about your experience with brand activations and offline marketing initiatives. Think of examples where you've successfully executed campaigns that made a significant impact beyond digital channels.
✨Data-Driven Decision Making
Emphasise your data-driven mindset by discussing how you've tracked campaign performance and optimised budgets in the past. Be prepared to share specific metrics or results that demonstrate your ability to drive ROI.
