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- Tasks: Plan and deliver multi-channel marketing campaigns to attract prospective students.
- Company: Join a world-class university's fast-paced Marketing and Digital team.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Make a real impact on student recruitment while honing your marketing skills.
- Qualifications: Strong communication skills and a passion for data-driven marketing are essential.
- Other info: This role involves creating engaging user journeys across various digital platforms.
The predicted salary is between 28800 - 42000 £ per year.
Are you an expert in planning, delivering and optimising multi-channel marketing campaigns, including email marketing and digital adverts? This is an exciting opportunity to join our fast-paced Marketing and Digital team at a world-class university, to deliver impactful campaigns that meet our student recruitment targets Client Details Higher Education Description In this role you will build exceptional campaign experiences and irresistibly convenient user journeys across a range of channels, to meet prospective students’ needs across the UK and internationally. As someone who is constantly driven to get the best results from marketing performance, you’ll use strong logical thinking skills, pay a high attention to detail and analyse data to plan, test, monitor, evaluate and make in-flight recommendations. Working collaboratively with a range of colleagues, you’ll be an excellent communicator (in person, verbally and with excellent writing skills – as this role includes producing regular evaluation reports). Deliver integrated, omnichannel campaigns that raise awareness, generate leads and win conversions across the student recruitment customer journey. Using customer insights and data to inform your decision making, build exceptional customer experiences and irresistibly convenient user journeys across a mix of channels, including digital advertising and email marketing. M…
Digital Marketing and Campaign Officer employer: Michael Page Digital
Contact Detail:
Michael Page Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing and Campaign Officer
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and campaign management. Understanding current best practices will help you stand out during discussions and interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimize campaigns in the past. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Network with professionals in the higher education sector. Engaging with others in the field can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your experience with multi-channel marketing strategies. Highlight any successful campaigns you've managed that involved email marketing and digital advertising, as this is crucial for the role.
We think you need these skills to ace Digital Marketing and Campaign Officer
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Digital Marketing and Campaign Officer position. Highlight key responsibilities and required skills, such as planning multi-channel marketing campaigns and strong analytical abilities.
Tailor Your CV: Customize your CV to reflect your experience in digital marketing, particularly in email marketing and digital advertising. Use specific examples of past campaigns you've worked on and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your ability to deliver impactful campaigns. Mention how your skills align with the university's goals and how you can contribute to their student recruitment targets.
Highlight Communication Skills: Since excellent communication is crucial for this role, emphasize your writing skills and experience in producing evaluation reports. Provide examples of how you've effectively communicated campaign results to stakeholders in the past.
How to prepare for a job interview at Michael Page Digital
✨Showcase Your Campaign Experience
Be prepared to discuss specific multi-channel marketing campaigns you've planned and delivered. Highlight your role in these campaigns, the strategies you used, and the results achieved.
✨Demonstrate Data-Driven Decision Making
Since this role emphasizes using data to inform decisions, come equipped with examples of how you've analyzed data to optimize campaigns. Discuss any tools or metrics you used to measure success.
✨Highlight Your Communication Skills
As an excellent communicator, be ready to showcase your writing skills. Bring samples of evaluation reports or other written materials you've produced, and be prepared to discuss how you collaborate with colleagues.
✨Understand the Student Recruitment Journey
Familiarize yourself with the student recruitment process and think about how your marketing strategies can enhance the user journey. Be ready to share ideas on how to create exceptional customer experiences.
