At a Glance
- Tasks: Create and execute digital marketing strategies to boost brand visibility and engagement.
- Company: Established company in the industrial sector, known for innovation and quality.
- Benefits: Competitive salary, hybrid working, and opportunities for career growth.
- Other info: Dynamic role with a focus on collaboration and staying ahead of industry trends.
- Why this job: Join a supportive team and make an impact in the B2B digital marketing space.
- Qualifications: 3+ years in digital marketing with strong SEO and social media skills.
The predicted salary is between 40500 - 49500 £ per year.
- Hybrid Working
- Great location in Manchester
- About Our Client
This organisation is a well-established medium-sized company operating in the industrial/manufacturing sector.
Known for its commitment to innovation and quality, the company provides a supportive environment and values expertise in the marketing and agency domain.
Job Description
- The key responsibilities for the Digital Marketing Specialist - B2B role will include:
- Develop and execute digital marketing strategies to enhance online presence and brand visibility.
- Optimise website content and manage SEO/SEM campaigns for improved search engine rankings.
- Oversee social media channels to drive engagement and promote products and services.
- Monitor and analyse digital marketing performance using analytics tools, providing actionable insights.
- Create and manage targeted email marketing campaigns to support business objectives.
- Collaborate with internal teams to align marketing efforts with overall company goals.
- Stay updated on industry trends and emerging digital technologies to implement best practices.
- Coordinate with external agencies and vendors for specialised marketing initiatives.
- The Successful Applicant
A successful Digital Marketing Specialist - B2B should have
- 3+ years experience in Digital Marketing
- A background in B2B product is preferred, but not essential.
- Strong knowledge of SEO, SEM, and social media management tools.
- Experience in analysing marketing data and generating actionable insights.
- Proficiency in content creation and campaign management.
- Familiarity with digital marketing trends and tools.
- Excellent communication and collaboration skills.
- A relevant degree in marketing, business, or a related field.
- Desirable experience includes a track record of utilising AI in day to day role, and familiarity with Marketing automation systems.
- What's on Offer
On offer for the Digital Marketing Specialist - B2B role
- Competitive salary up to £42K (experience dependent)
- Hybrid working arrangement for enhanced work-life balance.
- Permanent role with career growth potential.
- Supportive and professional working environment.
- Job summary
- Job function
- Marketing & Agency
- Subsector
- Industrial & Utilities
- Location
- Manchester
- Contract type
- Permanent
- Consultant name
- Chris Winterton
- Consultant phone
- +44 161 829 0445
- Job reference
- #J-18808-Ljbffr
Digital Marketing Specialist - B2B in Manchester employer: Michael Page Banking
Michael Page Banking is an exceptional employer, offering a dynamic work culture that prioritises efficiency and collaboration within the investment management sector. With a competitive salary and a comprehensive benefits package, employees enjoy hybrid working options that promote work-life balance, alongside ample opportunities for professional growth and development in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist - B2B in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Page Banking and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Page Banking are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Page Banking on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Page Banking. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist - B2B in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Page Banking. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Page Banking:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Page Banking’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Page Banking
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Page Banking will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Page Banking, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
