At a Glance
- Tasks: Lead consumer marketing strategy for EMEA, driving brand growth and customer loyalty.
- Company: Join a leading global brand committed to innovation and inclusivity.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Be part of an executive team driving scalable growth across all EMEA markets.
- Why this job: Shape the brand's presence in EMEA and make a significant impact on consumer engagement.
- Qualifications: 15+ years in consumer marketing with experience in multi-country teams and budget management.
The predicted salary is between 100000 - 150000 £ per year.
Audience engagement, measurable growth, and long-term client value aligned with the broader Global Marketing strategy. The VP, Consumer Marketing sets the vision for how the brand shows up in EMEA—emotionally, visually, and experientially—while ensuring every interaction is data-driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention through integrated campaigns, lifecycle marketing, and always-on performance channels. As a key member of the executive leadership team, this role partners cross-functionally across product and business channels to strengthen reputation, fuel demand, and unlock scalable, repeatable growth across all EMEA markets.
Responsibilities
- Strategy & Leadership
- Lead the end-to-end consumer marketing strategy for EMEA, ensuring consistent brand experience across all channels and touchpoints.
- Lead a multi-disciplinary regional marketing team.
- Partner cross-functionally to drive growth and brand equity.
- Full Budget Ownership
- Own the complete EMEA marketing budget, shifting allocations throughout the marketing funnel based on business needs.
- Establish investment frameworks and optimize ROI.
- Partner with Finance on forecasting and accountability.
- Performance & Growth Marketing
- Lead acquisition, conversion, and retention across all channels.
- Drive traffic to all consumer touchpoints.
- Build social-commerce funnels and creator-led programs.
- Implement attribution, MMM/MTA, and experimentation frameworks.
- CRM, Loyalty & Retention
- Lead CRM/lifecycle strategies across all channels.
- Integrate clienteling tools and outreach platforms.
- Strengthen unified customer data and personalization.
- Brand Marketing
- Lead the development and execution of brand and seasonal campaigns aligned with the global brand strategy.
- Drive 360° omnichannel GTM execution.
- Integrate clienteling and social selling into all brand activations.
- Public Relations & Communications
- Drive brand reputation, visibility, and consumer sentiment.
- Foster key media relationships, ensuring consistent, high impact storytelling.
- Amplify all brand initiatives and key moments and activations.
- Consumer Insights, Analytics & Measurement
- Lead measurement, analytics, and insight generation.
- Expand KPI frameworks including clienteling + social selling.
- Drive a culture of Plan Do Learn Scale.
- Agency & Partner Leadership
- Lead agency partnerships.
- Drive platform and partnership innovation.
Qualifications
- 15+ years of progressive consumer marketing experience.
- 5+ years leading multi-country EMEA teams.
- Experience owning multimillion‑dollar budgets.
- Deep fluency in marketing, clienteling, and social commerce.
- Strong analytical expertise.
VP Consumer Marketing EMEA in Whitehall employer: Michael Kors
Capri Holdings Limited is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to drive innovative consumer marketing strategies across the EMEA region. With a strong focus on professional growth, employees benefit from comprehensive training programs, cross-functional collaboration, and the opportunity to lead impactful campaigns that resonate with diverse audiences. Located in a vibrant market, the company offers a unique blend of creative freedom and analytical rigor, ensuring that every team member contributes to meaningful brand experiences while enjoying a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land VP Consumer Marketing EMEA in Whitehall
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a VP Consumer Marketing role. Personal recommendations can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Show up at industry events and conferences. These are golden opportunities to meet potential employers and showcase your expertise in consumer marketing. Plus, it’s a great way to stay updated on the latest trends and make valuable connections.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s brand strategy and recent campaigns. Be ready to discuss how you can enhance their audience engagement and measurable growth. Tailor your insights to align with their commercial priorities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace VP Consumer Marketing EMEA in Whitehall
Some tips for your application 🫡
Show Your Passion for Marketing:When writing your application, let your enthusiasm for consumer marketing shine through! We want to see how you connect emotionally with the brand and how you envision engaging audiences in EMEA.
Be Data-Driven:Since this role is all about measurable growth, make sure to highlight your analytical skills. Share examples of how you've used data to drive marketing strategies and improve client value in your previous roles.
Tailor Your Experience:Don’t just list your past jobs; show us how your experience aligns with our needs. Focus on your leadership in multi-country teams and managing large budgets, as these are key for the VP role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Michael Kors
✨Know Your Numbers
As a VP of Consumer Marketing, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to acquisition, retention, and ROI. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your Leadership Style
This role involves leading a multi-disciplinary team, so be prepared to share examples of how you've successfully managed diverse teams. Highlight your approach to fostering collaboration and driving results across different markets.
✨Align with Global Strategy
Understand the broader Global Marketing strategy and be ready to articulate how your vision for EMEA aligns with it. Discuss specific campaigns or initiatives that reflect this alignment and how they contributed to brand equity.
✨Prepare for Cross-Functional Collaboration
Since this position requires partnering with various departments, think of examples where you've successfully collaborated with product and finance teams. Emphasise your ability to drive growth through integrated efforts and how you’ve navigated challenges in cross-functional settings.
