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For Companies At a Glance
- Tasks: Lead consumer marketing strategy and drive brand growth across EMEA.
- Company: Join the iconic Michael Kors team, a leader in luxury fashion.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Shape the future of a global brand and make a real impact.
- Qualifications: 15+ years in consumer marketing with strong leadership skills.
- Other info: Diverse and inclusive workplace committed to equal opportunities.
The predicted salary is between 100000 - 150000 ÂŁ per year.
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Who You Are
You are a strategic, customer centric senior marketing leader with deep expertise across performance/marketing, CRM & retention, clienteling, brand marketing, public relations, social & influencer marketing, responsible for shaping and steering the customer experience and companyâs brand presence, reputation, and client experience across all marketing and communications touchpoints in EMEA. This leader unifies the vision of all areas of marketing to drive holistic audience engagement, measurable growth, and long-term client value aligned with the broader Global Marketing strategy.
The VP, Consumer Marketing sets the vision for how the brand shows up in EMEAâemotionally, visually, and experientiallyâwhile ensuring every interaction is data-driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention through integrated campaigns, lifecycle marketing, and always on performance channels.
As a key member of the executive leadership team, this role partners cross-functionally across product and business channels to strengthen reputation, fuel demand, and unlock scalable, repeatable growth across all EMEA markets.
What Youâll Do
- Strategy & Leadership
- Lead the endâtoâend consumer marketing strategy for EMEA, ensuring consistent brand experience across all channels and touchpoints aligned with the broader Global Marketing strategy.
- Lead a multiâdisciplinary regional marketing team.
- Partner crossâfunctionally to drive growth and brand equity.
- Full Budget Ownership
- Own the complete EMEA marketing budget, shifting throughout the marketing funnel based on the needs of the business.
- Establish investment frameworks and optimize ROI.
- Partner with Finance on forecasting and accountability.
- Performance & Growth Marketing
- Lead acquisition, conversion, and retention across all channels.
- Drive traffic to all consumer touchpoints.
- Build socialâcommerce funnels and creatorâled programs.
- Implement attribution, MMM/MTA, and experimentation frameworks.
- CRM, Loyalty & Retention
- Lead CRM/lifecycle strategies across all channels.
- Integrate clienteling tools and outreach platforms.
- Strengthen unified customer data and personalization.
- Brand Marketing
- Lead the development and execution of brand and seasonal campaigns aligned with the global brand strategy.
- Drive 360° omnichannel GTM execution.
- Integrate clienteling and social selling into all brand activations.
- Public Relations & Communications
- Drive brand reputation, visibility, and consumer sentiment.
- Foster key media relationships, ensuring consistent, high impact storytelling.
- Amplify all brand initiatives and key moments and activations.
- Consumer Insights, Analytics & Measurement
- Lead measurement, analytics, and insight generation.
- Expand KPI frameworks including clienteling + social selling.
- Drive a culture of Plan â Do â Learn â Scale.
- Agency & Partner Leadership
- Lead agencies partnerships.
- Drive platform and partnership innovation.
Youâll Need to Have
- 15+ years of progressive consumer marketing experience.
- 5+ years leading multiâcountry EMEA teams.
- Experience owning multimillionâdollar budgets.
- Deep fluency in marketing, clienteling, and social commerce.
- Strong analytical expertise.
VP Consumer Marketing EMEA employer: Michael Kors
Contact Detail:
Michael Kors Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land VP Consumer Marketing EMEA
â¨Tip Number 1
Network like a pro! Reach out to your connections in the fashion and marketing industries. Attend events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your personal brand! Create a standout LinkedIn profile that reflects your expertise in consumer marketing. Share relevant content, engage with industry leaders, and make sure your profile is up-to-date. This will help you get noticed by recruiters.
â¨Tip Number 3
Prepare for interviews like itâs game day! Research the company, understand their marketing strategies, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and have your own questions ready to show your interest.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and letâs get you in the door!
We think you need these skills to ace VP Consumer Marketing EMEA
Some tips for your application đŤĄ
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! We want to see how your passion aligns with our brand and the role. Share any relevant experiences that highlight your enthusiasm for the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your experience in consumer marketing, especially in EMEA, and how it relates to the job description. We appreciate when candidates take the time to connect their skills to what weâre looking for!
Be Data-Driven: Since this role involves a lot of analytics and performance marketing, donât shy away from showcasing your analytical skills. Include examples of how you've used data to drive marketing strategies or improve customer engagement. We love numbers as much as creativity!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets into the right hands. Plus, it shows us that youâre serious about joining our team at Michael Kors!
How to prepare for a job interview at Michael Kors
â¨Know Your Brand Inside Out
Before the interview, dive deep into Michael Kors' brand values, recent campaigns, and market positioning. Understanding their unique selling points and how they resonate with consumers will help you articulate your vision for the VP Consumer Marketing role.
â¨Showcase Your Strategic Mindset
Prepare to discuss specific strategies you've implemented in previous roles that align with the responsibilities of this position. Highlight your experience in leading multi-country teams and managing large budgets, as these are crucial for the role.
â¨Demonstrate Data-Driven Decision Making
Be ready to share examples of how you've used analytics to drive marketing decisions. Discuss your familiarity with CRM, retention strategies, and performance marketing metrics, as these will be key in shaping the customer experience at Michael Kors.
â¨Engage with Creative Storytelling
Since the role involves creative storytelling, think of ways to present your ideas engagingly. Prepare a brief pitch on how you would approach a new campaign or initiative, showcasing your ability to blend creativity with analytical insights.