At a Glance
- Tasks: Drive innovative marketing campaigns for luxury retail stores across Europe.
- Company: Join a leading luxury fashion brand with a dynamic team.
- Benefits: Competitive salary, creative work environment, and opportunities for growth.
- Other info: Embrace a culture of creativity and innovation in a fast-paced industry.
- Why this job: Make an impact in the luxury sector while collaborating with diverse teams.
- Qualifications: 3-5 years of marketing experience, preferably in luxury, and strong communication skills.
We are looking for a hands-on, collaborative, creative thinker passionate about marketing and consumer behaviour. The role supports retail full-price and outlet stores, driving integrated marketing campaigns across EU owned and partner channels.
Responsibilities
- Support the Senior Marketing Manager in the timely development and delivery of high-impact, cost-effective marketing plans for seasonal activity and events across EU owned retail Lifestyle & Outlet stores and outlet partner channels.
- Collaborate with cross-functional teams to develop marketing initiatives and multichannel 360 campaigns focused on engaging in-store customer experiences, events, influencer partnerships and digital campaigns.
- Proactively collaborate across divisions, ensuring efficient communications to deliver consistent brand messaging and create a cohesive customer journey across all touchpoints.
- Work in partnership with the internal digital teams to innovate and implement digital & social-driven to store initiatives.
- Effectively manage end-to-end campaign development from brief to design sign-off, costings, delivery to stores and monitoring results.
- Foster strong and transparent relationships with internal and external stakeholders.
- Facilitate store-led clienteling initiatives/appointments both virtual and in-store - provide seasonal tools and manage GWP allocation.
- Share seasonal assets and regular updates with mall and outlet partners - leverage their channels to amplify marketing activations and ensure global alignment.
- Ensure all calendars are up to date. Work closely with Retail and Planning to review local promotional events and cascade to Outlet partners.
- Effectively manage day-to-day communications with outlet partners.
- Develop strong partnerships within the field and retail store network to foster new ideas and explore new opportunities.
- Identify and present strategic opportunities that meet Michael Kors business objectives for retail full-price and outlet channels (all product categories across MMK, Mens and Kids) - with a particular focus on traffic driving tactics.
- Manage the project budget and report on ROI.
- Stay current and knowledgeable on new developments, trends and technologies in the luxury and fashion industry space.
- Create compelling reports about the market, industry trends, and the competitive landscape.
- Bring new and innovative ideas that can be developed into marketing initiatives.
Qualifications
- At least 3-5 years of marketing experience, preferably in the luxury sector.
- Proven success in planning and delivering campaigns.
- Advanced proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
- Bachelor’s degree or equivalent.
Nice to Have
- Well-versed in all aspects of marketing with a strong brand judgement and understanding of the luxury industry.
- Organised, efficient ways of working, owning projects and managing project files and trackers.
- Exemplary written and oral communications.
- Knowledge of a second European language.
- Proactive and analytical approach to problem-solving, with a strategic mindset and the ability to think holistically across campaigns and channels.
Senior Trade Marketing Coordinator employer: Michael Kors
At Capri Holdings Limited, we pride ourselves on being an exceptional employer in the heart of London, offering a dynamic work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through our comprehensive training programmes and opportunities for advancement within the luxury fashion sector. Join us to be part of a team that values innovation and inclusivity while driving impactful marketing campaigns across our retail channels.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Trade Marketing Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Kors and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Kors are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Kors on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Kors. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Trade Marketing Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Kors. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Kors:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Kors’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Kors
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Kors will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Kors, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
