Senior Manager, Digital Marketing (12M Maternity Cover)

We have an exciting opportunity for a Senior Manager, Digital Marketing (12-Month Fixed Term Contract – Maternity Cover) in our London office.

Department Overview:

The EMEA Digital Marketing team sits within Consumer Marketing and drives customer acquisition and demand across the region, managing a performance media portfolio of more than €20M a year across Paid Search, Paid Social, Affiliates, Performance Influencer, SEO and Display. Reporting into the Senior Director, Consumer Marketing & Analytics, you will lead a team of six channel specialists and agency partners during a maternity cover period, shaping how the business invests in growth and bringing our Media Mix Modelling insights to life.

What You’ll Do

Key responsibilities include but are not limited to:

• Lead EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, Performance Influencer and emerging commerce channels.
• Own cross-channel investment planning, forecasting and budget allocation to maximise revenue growth and marketing efficiency.
• Monitor performance across channels and markets, identifying risks, opportunities and clear actions to improve results.
• Support strategic planning, testing programmes and continuous optimisation across the digital marketing portfolio.

Paid Search Leadership

• Act as the senior subject matter expert for Paid Search and Shopping across the region.
• Provide strategic oversight of campaign structure, bidding, budgeting, automation, Performance Max and product feed optimisation.
• Challenge agency recommendations using commercial outcomes, data and business context.
• Drive testing, optimisation and innovation within Search to improve performance and efficiency.
• Partner with SEO and AEO teams to maximise overall search and LLM visibility.

Measurement & Insight

• Use multiple measurement approaches, including analytics, platform data and Media Mix Modelling, to improve investment decisions and drive incremental growth.
• Lead the interpretation and adoption of Media Mix Modelling findings, turning insights into clear budget and channel recommendations.
• Lead and develop a team of six channel specialists, including three direct reports, providing direction, prioritisation and support while maintaining clear accountability.
• Manage agency and partner relationships, ensuring high standards of execution, insight, reporting and innovation.

Stakeholder Management

• Represent Digital Marketing in senior stakeholder forums, providing clear performance updates and investment recommendations.
• Partner closely with Ecommerce, Brand, CRM, Analytics, Finance and Global teams to align marketing activity with wider business objectives.

You’ll Need to Have:

• Significant experience leading multi-channel digital marketing programmes and media investment, ideally within retail, fashion, ecommerce or consumer brands.
• Proven people leadership experience, guiding specialist teams and agency partners.
• Deep hands‑on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies, account structure and performance optimisation.
• Experience managing budgets, forecasts and investment reallocations across channels and markets.
• Knowledge of marketing measurement, including digital analytics platforms (Adobe Analytics or Google Analytics), incrementality testing and Media Mix Modelling.
• A highly commercial and analytical approach, comfortable translating data into actionable business decisions.
• Strong stakeholder management and presentation skills, with the confidence to lead both strategic conversations and detailed channel reviews.
• A collaborative, team-oriented approach to problem-solving, with the resilience and adaptability to thrive in a fast‑paced environment.

A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.

• Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
• Work-Life Balance & Flexibility
• Support for your well‑being with flexible work options and generous time‑off policies.
• Culture & Belonging
• Be part of an inclusive culture—recognized by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed.
• Enjoy discounts on premium products and luxury brands.
• Impact & Social Responsibility
• Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.

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