At a Glance
- Tasks: Create and implement marketing strategies for retail and wholesale success.
- Company: Join the iconic Michael Kors team in a dynamic marketing role.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make an impact in luxury fashion marketing and drive innovative campaigns.
- Qualifications: 3-5 years of marketing experience, preferably in luxury, with strong communication skills.
The Trade Marketing function is part of the Marketing, Events, and Media team within the wider Marketing, PR and Communications team. It is responsible for creating and implementing marketing strategies to drive the success of EU retail, concession, and wholesale stores. The role supports retail full-price and outlet business and reports directly to the Retail Marketing Manager.
What You'll Do:
- Support the Senior Marketing Manager in the timely development and delivery of high-impact, cost‑effective marketing plans for seasonal activities and events across EU owned retail Lifestyle & Outlet stores and outlet partner channels.
- Collaborate with cross‑functional teams to develop marketing initiatives and multi‑channel 360 campaigns focused on engaging in‑store customer experiences, events, influencer partnerships, and digital campaigns.
- Proactively collaborate across divisions to ensure efficient communication, consistent brand messaging, and a cohesive customer journey across all touchpoints.
- Partner with internal digital teams to innovate and implement digital and social initiatives that drive store traffic.
- Manage end‑to‑end campaign development from brief through design sign‑off, costing, delivery to stores, and results monitoring.
- Foster strong, transparent relationships with internal and external stakeholders.
- Facilitate store‑led clienteling initiatives and appointments—both virtual and in‑store—providing seasonal tools and managing GWP allocation.
- Share seasonal assets and updates with mall and outlet partners, leveraging their channels to amplify marketing activations and ensure global alignment.
- Maintain up‑to‑date calendars, working closely with Retail and Planning teams to review participation in local promotional events and cascade to outlet partners.
- Communicate daily with outlet partners and manage project budgets and ROI reporting.
- Develop strong partnerships within the field and retail store network to foster new ideas and explore opportunities.
- Identify and present strategic opportunities that meet Michael Kors business objectives for retail full‑price and outlet channels, focusing on traffic‑driving tactics.
- Stay current on new developments, trends, and technologies in the luxury and fashion industry.
- Create compelling reports on the market, industry trends, and the competitive landscape.
- Introduce innovative ideas that can become marketing initiatives.
You'll Need to Have:
- At least 3–5 years of marketing experience, preferably in the luxury sector.
- Proven success in planning and delivering campaigns.
- Advanced proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
- Bachelor’s degree or equivalent.
We'd Love to See:
- Well‑versed in all aspects of marketing with strong brand judgment and understanding of the luxury industry.
- Organised, efficient ways of working, owning projects, and managing project files and trackers.
- Exemplary written and oral communication skills.
- Knowledge of a second European language.
- Proactive and analytical approach to problem‑solving, with a strategic mindset and holistic campaign thinking.
Michael Kors Senior Trade Marketing Coordinator employer: Michael Kors
Michael Kors is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong focus on employee growth, the company provides ample opportunities for professional development and collaboration across diverse teams, ensuring that every team member can contribute to impactful marketing strategies in the luxury sector. The inclusive work culture fosters transparency and encourages new ideas, making it a rewarding place for those passionate about fashion and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Michael Kors Senior Trade Marketing Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Michael Kors and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Michael Kors are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Michael Kors on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Michael Kors. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Michael Kors Senior Trade Marketing Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Michael Kors. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Michael Kors:Show us that you’ve done your homework! In your application, briefly mention what you admire about Michael Kors’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Michael Kors
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Michael Kors will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Michael Kors, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
